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6 Keys to Building a Successful Mobile App
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6 Keys to Building a Successful Mobile App
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Mobile apps are everywhere, be it movie tickets, ordering pizza to kill that untimely hunger, playing your favorite game, or even traveling to a distant corner of the world. The omnipresence of mobile apps is attributable to unprecedented growth many companies have witnessed year by year in the recent past.

There is no denying the fact that mobile apps have brought customers what they exactly wanted - The ease of placing orders without even visiting a store themselves and being heard in a quick span. Such a liberty has encouraged consumers world over to buy products and avail services from businesses that actually offer them via mobile apps. This notion is perhaps leading every business now to joining the bandwagon of mobile apps.

However, is it really so easy to develop a mobile app that uplifts your business and make it do wonders? Unfortunately, NO! According to a report by a reputed survey firm, 25% apps were downloaded only once after their installation from 2011 to 2015.

 

 

Mobile app failure

 

                                   Image source: www.slideshare.net

 

Although mobile apps are easier to create due to less coding, involve simpler graphics, a limited range of features and require less memory space, they do not guarantee you the success and high ROI. It’s very easy to go astray and end up being a failure, if you don’t pay heed to six key points to build a successful mobile app.

 

  1.  Your app shouldn’t be a raw fruit stemming from a mere thought

 

Don’t look at your mobile app as just another screen. You might think the idea of your mobile app is unique and will be highly embraced by people, but it’s more important to ask a few questions to yourself before entering into the development phase.

  • How your app is going to benefit your target audience
  • How your app will engage users
  • What’s the roadmap for making your app a success? 

Happy and satisfied customers translate one’s business struggle into success. And this exactly what your app should aim at. Before going ahead with app development, you must assess your business and its customers. If an app could really help your customers get what they need, then your decision to develop a mobile app actually have great substance to produce fruitful results for your business. In even simpler words, one needs not to develop an app just because others are doing it. The decision should be based on the results of the comprehensive analysis of your business needs and customer requirements.

 

  1. Multiple mobile platforms

 

Multiple mobile platforms
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Since people use mobile phones that are powered by different operating systems (Android, iOS, Windows etc), it becomes paramount to develop a mobile app for cross mobile platforms. You need to have different development teams for different platforms, as UI and UX conventions of iOS are very different from Android or Windows.

According to a report, Android recorded the highest app downloads in 2014, though iOS apps stayed at the top for revenue generation. The implication is crystal clear - Don’t put all eggs in one basket, and design your app for multiple mobile platforms to ensure maximum user acquisition.

 

  1. Build a unique-yet-simple mobile app

 

The much-desired success of your mobile app has a heavy reliance on what positive difference it makes to people since there could be many mobile apps serving the same purpose. Therefore, you should incorporate some viral mechanism into your app, so that anyone using it spreads a word of mouth and gets more users to your app.

Another important key to success of your mobile app is keeping things as simple as possible. You must refrain from adding unnecessary features in you app. Make it a point that your app’s user interface (UI) is easy to understand and navigate. There is no hyperbole in saying that user experience (UX) decides the fate of every mobile app, thus strive hard to deliver top-notch UX to your app users.

 

  1. App marketing

 

App marketing Strategize
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You might have developed the best app in the world, but chances are always high for it to stumble if you do not promote it. App marketing is as important as app development. Adoption of right marketing strategies help create brand awareness and take your apps to masses. Press releases, social media campaigns, pay-per-click marketing and email marketing are some of the effective ways to let your target audience know about your new app and the benefits they can avail through it. Effective marketing entails right planning and knowledge of powerful marketing mediums and techniques.

 

  1. User engagement

 

engaging your app users
Image source: appdevelopermagazine.com

 

 

The more you engage your app users, the more you lure them into coming back to your app. You need to make a list of ideas that could go a long way in engaging your app users. Some of the examples are:

  • The look and the feel of your app should be awe inspiring.
  • You can make a list of loyal users and offer them exciting rewards, which would further encourage them to keep using your app.
  • Nice features and simple UI lead to great user experience, thus enhanced user engagement.
  • You can incorporate a message feature in your app to regularly communicate with your app users. This allows you to swiftly tell your app users every time a new upgrade is available which they can download from their respective app stores.
  • Enable social sharing to integrate community
  • Listen to what your users are saying
  • Marketers should also apply Gamification techniques to enhance user engagement

 

  1. Use metrics to gauge the contribution of your mobile app in your business growth

 

You have launched your mobile app on multiple mobile platforms, but how you will determine its performance and its direct impact on your business growth. The answer is simple - put into use right metrics to measure how your app is performing and its efficacy to engage users. Such an effort allows you to figure out strengths and weaknesses of your app. User feedback in early stages opens gates to optimize and iterate your app to make it enticing for users.

 There is no fixed formula to make an app a big hit, however, there certainly are some practices app developers can follow to get an edge over their competitors and increase their business sales. I have shared some of such tips through this blog. If you have any experience in building a successful app and want to add your views, please share them in the comment box below.

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