Blog posts tagged in Digital Marketing

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Growth Hacking

The term growth hacking has created a lot of buzz already, with Facebook, Hotmail, Twitter, Instagram etc having grown beyond expectations and estimations of many renowned growth experts world over. You must be thinking what’s this new jargon is all about, right? Well, growth hacking is actually the linchpin for startups to grow a new business and it is completely different from traditional means of marketing, like ads on television, radio, newspaper or setting up big distribution partnerships. Until now, Search Engine Optimization(SEO) was the only means to grow business by attracting visitors to a particular website through improvement in its ranking in search engine results. However, SEO is not enough to get the much-needed growth to your business now, you must employ growth hacking techniques along with SEO to achieve the objective.

The distinction between conventional marketing and growth hacking is very important to understand to get your business what it needs to survive in the very beginning - GROWTH. Growth hacking means using marketing tricks that are effective to increase user base for new companies. Growth hacker has only one business to do, increase the numbers of users and make every decision from the perspective of growth only, nothing else at all. Growth hacking strategies are meant to make your presence viral on the internet so that people can take a good note of what you are saying and offering to them.

The aforementioned statement does not implicate that traditional marketing tricks do not target growth, but the approach is highly intensive when a new company adopts growth hacking. Growth hacking does not mean getting 10 million users for your business in no time. Instead, it means getting a first few users who will get you more users with everyday passing by. For example, cross-posting on Craigslist did wonders for AirBnb and increased its user base to an extent that left its counterparts scratching their heads.

Product development team and marketing team are known to be two different departments. But it is very important to understand that more often than not a product development team develops a product in a non-empirical way. They develop a product they think people would like, without actually knowing it if it has the features that people would actually embrace. And once the product is developed, the marketing team is supposed to sell it even if they have to push customers. Well, this is what a marketers are believed to do, aren't they? But all changes with growth hacking as it allows a product to market itself. Growth hacking in simple words can be described as understanding your customers and figuring out ways to help them find and start using your products.

Twitter is another great example to support the virtues of growth hacking. Many users were coming to Twitter everyday, but the problem was not many of them were sticking around. So, Twitter instead of emailing newsletters or investing money in other traditional means of marketing to bring them back, focused on making the product better. Twitter learnt very quickly that chances increased by many folds for a user to stick if he/she followed at least 5-10 Twitter accounts on the very first day. It’s simple human psychology, we tend to spend more time on something that interests us. Twitter began to help users get followers who they knew, which further increased their interest to use Twitter. It was no stopping for Twitter, it kept on improving features that helped users achieve things they wanted, thus successfully managed to retain users.


In this blog, I am covering the five most effective growth hacking strategies to take your new business to great heights.

  • Identify growth goals that need not to be extravagant but achievable

First, ensure to have 10,000 visitors on your product page. Put ads on social media and use influence marketing to generate leads. You can increase traffic on your website through blogs, so pay special importance to it and use remarketing to ensure conversions of at least 5 bounced site visitors every two weeks.

Ask yourself questions, like adding what features to your product will drive in more customers to begin using your product, what kind of content you need to produce to sound appealing and convincing to your target users etc. Klout is a great tool to determine as to how your are doing on social media platforms. A Klout score, based on your retweets, likes, shares etc, paints a clear picture about your influence on the internet. Posting content on websites with best Klout scores enables you to be accessible to more people, thereby increasing your popularity and odds to get more and more users. Not only this, Klout also suggests you the kind of content you need to develop to ensure your audience likes and shares it.

  • Referral Program

For a growth hacker, a referral program could result into a significant hike in numbers of users signing up on the respective website. Dropbox is a very good example to explain this growth hacking strategy. Dropbox came up with a referral program wherein it offered 500mb worth of storage space over cloud for getting someone onboard. The program made a huge contribution to grow the numbers of users on Dropbox from 100,000 to 4 million users in mere 15 months. PayPal is another great example it offered $10 to a user who invited someone and another $10 for the person who subscribed through that invitation. The program helped PayPal acquire 7-10% growth in numbers of users on daily basis. However, new startups could find such a move expensive. But nevertheless, they can offer something they can afford in exchange of more numbers of users.

  • Platform Hacking

You could make use of other successful platforms to make your business thrive by enrolling more and more users everyday. Think of ideas that could help you work with other businesses, products etc. Cross posting could help a great deal to skyrocket numbers of users on your website. AirBnb is a perfect example as it recorded a burgeoning rise in its user base by allowing users to post their listings on Craigslist. Instagram also banked upon the popularity of Twitter and Facebook by allowing users to cross-post.

When your content is posted on other famous platforms, it gets exposed to more people. As a result, you reach out to masses who may like to give a try to your product.

  • Use Retargeting Ads and Remarketing Tools

It often happens that a user comes on your website, searches a product and spends sometime checking its feature and other things, but then changes his/her mind and leaves without making a purchase, which could be for many reasons. However, it’s important that you follow the prospective customer with the product he/she was looking for on your website. This technique is called retargeting and really encourages such customers to make a purchase on your website. Moreover, right ads tools lift the rate of site visits and brand search. 

Ad exchange is also a lucrative way to get more users to grow your business. It could be both paid and unpaid, but ensures that top publishers, advertisers, networks and agencies spread a word about your product as they have a wide reach to masses.

  • Create Online Communities

Building your own online community could go a long way in increasing numbers of users on your website. An online community enables your business to get access to new prospects and build a strong bond with existing ones. With the help of online communities, people can share their experience with your product from time to time. You can also join forums and other existing popular communities to give rise to engagement with even more people. This strategy is good to adopt to make people know that you exist and are offering a product to improve quality of their lives.

With this, I am wrapping up this blog, hoping it provides a good insight into the next frontier of marketing and will help your business grow exponentially.

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Before I begin explaining the SEO checklist which goes into making an effective SEO plan for the successful marketing for any business, let me give you an introduction of SEO. It stands for Search Engine Optimization, which means optimizing a website as per the guidelines defined by major search engines like Google, Bing & Yahoo, so that a website can perform better in those search engines and come up higher on the search engine listing page for certain sets of keywords searched on them by a user.

Smart SEO Checklist

The SEO checklist I’m defining here is the sets of tasks that every SEO developer need to keep in mind right from the beginning of a website development. This checklist should have a certain hierarchy maintained so that search engines treat a website as a flawless (or as flawless as it can be) entity and provide it a better place among thousands of other competitor websites. This SEO checklist is extremely beneficial for eCommerce development projects, as they need special attention so that they can become flawless project and always come ahead of their competitors.

Now let’s focus on the checklist which I’m going to split in two parts: On-page SEO and Off-page SEO.

On-page SEO Checklist

The On-page SEO is still divided into three parts with respect to different stages of web development mentioned below:

  • Pre Website Launch

  • Google Webmaster and Analytic Code Implementation

  • 301 Redirect for Canonical URL’s

  • Sitemap.xml Implementation


Business Analysis and Research


The first thing that is required to understand client business is the thorough analysis and research of client business without which other SEO tasks can’t be implemented correctly. The main important task SEO developer need to understand are what is client business, Geolocation for his business and end users to client business.

Competitor Business Analysis

Before targeting specific keywords for the client, there is a strong need to first analyze the top 3 competitors of client which help to determine what are the main keywords competitors are targeting, what is the design architecture they are focusing on and finally what are the top websites from where they are getting anchor backlinks.

Keyword Analysis and Research

It is one of the core SEO task which is the basic building block to get a website on top position on SERP. Lack in proper keyword research may lead to poor reputation of a website for some specific keywords chosen during keyword research. So keywords should be chosen after a deep research on client business.

SEO Friendly URL Generation

SEO friendly URL generation helps to make a website URL easy to understand by visitors and create more chance of getting clicked, as visitors also read the URL content while browsing on search engine for the searched query.

Robots.txt File Creation and Implementation

Robots.txt file is an important file that tell web robots which web pages to crawl(read) or not. And during the time of development, a robots.txt file need to be implemented which tells the robot, not to crawl the draft web pages of the website. If it’s not done then there are chances that draft site web pages may get crawled and indexed on Google’s database. If it happened then it implies a bad impact on website reputation, so this task need to be done on time.

Content Creation with Correct Keyword Density

Content creation practice should be done with the use of correct keyword density as per defined by the major search engines like Google. A web-page content which is specifically written for users and has keyword density of around 1% is considered to be SEO friendly content.

Meta and Image Alt tags Implementation

Meta tags play a vital role in keyword rank positions for the desired business keywords, so meta tags which include meta title & description should contain primary keywords that are describing the web-page’s content. Apart from this image alt tags are important too, as Google reads image tags also.

Google Webmaster and Analytic Code Implementation

Just before website live, a website need to have Google Webmaster and Analytic Code Implemented, so that website errors and important stats can be monitored easily.

301 Redirection for Canonical URL’s

Before live, it is also important to put a 301 redirect on different versions of URL’s to one main URL so that Google do not treat different versions of URL as different URL and penalize due to content duplicacy.

Sitemap.xml Implementation

Sitemap.xml implementation is also important as it makes the crawling and indexing of web-pages more easier on search engines. So, it need to be done at final stage of website live.

Off-page SEO Checklist

The successful off-page SEO work plan involves Link Building that need to be considered after website live is segregated into four parts which include directory submission, content marketing, video optimization and social media marketing. Let’s have a look on all these tasks separately:


Directory Submissions


  • Search Engine Submissions

  • Manual Directory Submissions

  • Niche & Local Business Submissions

  • Forums Posting

  • Social Bookmarking Submissions

  • Blog Submissions

  • Classified Ads Posting

Content Marketing

Video Optimization

  • New released optimization of Youtube Videos with proper Title, Description, Keywords.

  • Publishing Videos on top video sharing websites like dailymotion, metacafe, vimeo, myspace, etc.)

Social Media Marketing

  • Daily updating, sharing, commenting on major Social Media accounts (Facebook, Google Plus, linkedin, Pinterest, etc.)

  • Joining & creating communities related to your business and updating things there.

  • Creating account on social media community websites related to your business and will promote your business there.

All these off-page SEO plan require a strategic approach for successful business promotion. Hopefully, I will share the detailed information about these off-page SEO plans in future with thorough analysis on each and every aspect of these tasks.

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Here, in this blog, I would like to tell you why marketing of a product should start when its development starts. I am sure, you may think what is the need to market any product at its pre-mature stage. You may also think it is the stupid idea ever because the idea can be leaked or copied, but, let me tell you friends that it is the best idea to start marketing any product when its development starts.


Well, nowadays, entrepreneurs are more focused on marketing products from their initial stage. The agenda of marketing a product at its initial stage is only to provide awareness. Give a brief description of your product and explain its benefits.

Why do now than later?

  • He did not like the flow! I can't recode that again.
We built our product/website/app with our own seed idea, however different perspectives and views always help to improve the product idea. By involving your social and professional network along with potential customers early in the product development lifecycle, you not only improve the chances of success but also reduce the time required for taking the product from inception to release in the market. Hence, the key is to develop the product iteratively with an inbuilt mechanism of Customer Feedback early in the development lifecycle.
  • I have launched the product on 10 January and I have 1000 users on 16 January.
The above statement impresses the investors the most. Marketing takes as long as building a product. Today just results are not important but, quick results are. Your early marketing will give you a seed user base which is most important.
Hence, the two important keywords are, “Early Feedback” and “Seed User Base or Clients”.
Also, we would like to emphasize on early development of marketing plan. Marketing of a product is not something that strikes your mind when you are taking a shower, rather a proper planning and research is required to develop any idea. The marketing plan has to be clear and target oriented. It should strike the audience directly, then only it will work.
The marketing ideas can be generated with the help of family and friends' reviews. Involving and sharing the ideas of both old and new generations bring experiences and modernity respectively that help you evolve a new idea. To start a marketing plan, one should follow some simple rules.

Sell yourself and your product from the start:

  • Social media, YouTube and various other promotional sites will help you to promote the product. Promotion is not only free on these sites, but also fast & easy. In the previous era, to promote any product entrepreneurs not only indulge their money in its development, but also in the promotion. But now, because of these social media sites, promotion is advanced and free. Create your videos explaining the idea and tell about yourself why this idea can be best implemented by you.
  • Create noise, be loud; this can be done by sharing your idea, as simple as you share the logo of your product on the Social Media with your friends and family. The likes and comments will not only encourage you but also help you to know whether this idea is fruitful or not. Reach is important!
  • Conduct the SWOT analysis in order to identify the strengths, weaknesses, opportunities and threats of the existing market. This will keep you connected with the changing market situations and enable you to take decision what to be done next.
  • Use more target oriented search for companies which specialize in giving a launch platform to startups and bring your idea into reality.


Choose the marketing options like, Social Media & Print Media and, step by step walk along through the things you have done for developing a product. Treat your product like a baby, and let the world know what all efforts you made to bring your product into maturity.

Just to give you some initial steps you should do:

  • Create Twitter, Google, LinkedIn and Facebook page for your product and promote it on these websites.
  • This page should be like your daily journal. Your frustrations, your happiness everything should be recorded.
  • Ask your friends and family to follow that page.
  • Create a simple blog, with the product user stories.
  • Share, Share, Share. Let ideas come in.


At the end, I would like to say, our company, Evon Technologies has a dedicated team focused on digital marketing of the products we build for our customers as well as our in-house products.

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