Blog posts tagged in Product Development
John has been working in the HR industry for the last 20 years and has worked with various small to mid-size corporations in the US. For the last 6 months, John has been mulling over an idea for a software development product. He has been searching for the available products in the industry and found nothing that satisfies him. He can clearly see a gap and an opportunity for a great product. John discussed this idea with a friend Harry and he also seems to be very positive about it. John has no idea where to get this product developed or how to get it developed and what it will take. Harry has been working in a company which has outsourced a project and suggests John to try outsourcing the development of his idea. John likes it very much and started his search for the right company to develop his idea.
 
Outsourcing the development of a software product can be a great idea and it can yield excellent results in a very cost effective way. But the first step to get product development through outsourcing services is the key to success. This first step is consulting and finding the right partners for that. A great consulting partner can help you in many ways.
 
  • Market research – When you thought about the idea, you must have done a preliminary market research. But a professional consulting partner can help you with a thorough research for your idea. He can help with competitor analysis, gap analysis, product positioning, target demographics and give you a clear picture of how useful your product can be.
  • Converting an idea to a business case – Once you are convinced that your idea has the space and potential to fit in and do well, the next step is to give your idea a shape. The consultant can help, put your idea on pen and paper. This gives a concrete shape to your idea. When it is written, the idea converts to a business case.
  • Identifying the right channel to deliver your idea – Today’s world is full of channels through which you can reach to your customers. Your idea can be delivered through web, social channels like Facebook, applications on computers, mobiles etc. It is a key to understand the strength of your idea and your target demographics. Based on that right delivery channel(s) need to be chosen for the idea. Your consultants will show you statistics for usage of different channels based on demographics (location, age). A professional business consultant will help define that. 
  • Identifying the right technology – Once you know what needs to be developed and how it needs to be delivered, the next step is to choose the right technology platforms to develop it. Do you want to go for proprietary solutions or open source solutions? Which platforms, frameworks, programming languages and databases do you need? An experienced software solution consultancy partner will help you choose the best technology platforms to deliver your requirements through your chosen channels.
  • Finding the experts – Now you know the skills that you require. The next step is to find and hire those skills. At this level, your consultant will act as an effective HR for you and get you the right people to do the job.
  • Planning the execution – Now you have everything that you need to build the project. Its time to plan the execution. Today’s world does not want to wait for an year to get a taste of a new product. If you are going to take an year to bring your idea to world, someone else will get it out earlier. It is the age of MVP (Minimum Viable Product). Do not build too much. Do not try to give everything. Keep your idea lean and get it to the end users quick. Your users will tell you what they want most and build that. Give them what they want and not what you want to give them. Consultant will now put on the Product Manager’s hat and help you plan this.
  • Marketing – You are not building the product for yourself. You got to sell it as well. Your consultancy partner’s job is not complete until he helps you with marketing your product as well. Product development is just a small part; the big part is how you market it. So, consulting is the first and key step to getting an outsourced product developed and it helps you get the right resources for not only development but getting your product out and LIVE!
 
Harry introduced John to his offshore partners, Evon Technologies. John is now a happy client of Evon Technologies and has been working with Evon form last 6 months. The first prototype of his idea was launched in 4 months time, as an alpha release of the product. The Beta launch of the product is scheduled to happen in 1 month. Evon Technologies is providing complete end to end consulting services to John as a one stop shop preventing him to run at multiple places to satisfy his wide range of needs. 
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Here, in this blog, I would like to tell you why marketing of a product should start when its development starts. I am sure, you may think what is the need to market any product at its pre-mature stage. You may also think it is the stupid idea ever because the idea can be leaked or copied, but, let me tell you friends that it is the best idea to start marketing any product when its development starts.

 

Well, nowadays, entrepreneurs are more focused on marketing products from their initial stage. The agenda of marketing a product at its initial stage is only to provide awareness. Give a brief description of your product and explain its benefits.

Why do now than later?

  • He did not like the flow! I can't recode that again.
We built our product/website/app with our own seed idea, however different perspectives and views always help to improve the product idea. By involving your social and professional network along with potential customers early in the product development lifecycle, you not only improve the chances of success but also reduce the time required for taking the product from inception to release in the market. Hence, the key is to develop the product iteratively with an inbuilt mechanism of Customer Feedback early in the development lifecycle.
 
  • I have launched the product on 10 January and I have 1000 users on 16 January.
The above statement impresses the investors the most. Marketing takes as long as building a product. Today just results are not important but, quick results are. Your early marketing will give you a seed user base which is most important.
 
Hence, the two important keywords are, “Early Feedback” and “Seed User Base or Clients”.
 
Also, we would like to emphasize on early development of marketing plan. Marketing of a product is not something that strikes your mind when you are taking a shower, rather a proper planning and research is required to develop any idea. The marketing plan has to be clear and target oriented. It should strike the audience directly, then only it will work.
 
The marketing ideas can be generated with the help of family and friends' reviews. Involving and sharing the ideas of both old and new generations bring experiences and modernity respectively that help you evolve a new idea. To start a marketing plan, one should follow some simple rules.
 

Sell yourself and your product from the start:

  • Social media, YouTube and various other promotional sites will help you to promote the product. Promotion is not only free on these sites, but also fast & easy. In the previous era, to promote any product entrepreneurs not only indulge their money in its development, but also in the promotion. But now, because of these social media sites, promotion is advanced and free. Create your videos explaining the idea and tell about yourself why this idea can be best implemented by you.
  • Create noise, be loud; this can be done by sharing your idea, as simple as you share the logo of your product on the Social Media with your friends and family. The likes and comments will not only encourage you but also help you to know whether this idea is fruitful or not. Reach is important!
  • Conduct the SWOT analysis in order to identify the strengths, weaknesses, opportunities and threats of the existing market. This will keep you connected with the changing market situations and enable you to take decision what to be done next.
  • Use more target oriented search for companies which specialize in giving a launch platform to startups and bring your idea into reality.

 

Choose the marketing options like, Social Media & Print Media and, step by step walk along through the things you have done for developing a product. Treat your product like a baby, and let the world know what all efforts you made to bring your product into maturity.

Just to give you some initial steps you should do:

  • Create Twitter, Google, LinkedIn and Facebook page for your product and promote it on these websites.
  • This page should be like your daily journal. Your frustrations, your happiness everything should be recorded.
  • Ask your friends and family to follow that page.
  • Create a simple blog, with the product user stories.
  • Share, Share, Share. Let ideas come in.

 

At the end, I would like to say, our company, Evon Technologies has a dedicated team focused on digital marketing of the products we build for our customers as well as our in-house products.

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