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Is WordPress SEO Friendly?
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by Vishal Arora on Thursday, 12 January 2012
Is WordPress SEO Friendly?


The advent of content management systems (CMS) in web designing is a boon for the tough competitive world of Internet marketing. Thanks to CMS like WordPress, we now have easy-to-use, interactive and versatile medium that has made web designing much easier. WordPress web development has taken the market to new levels of excellence. Having said that, websites designed by WordPress developers look great, it is another important thing that actually determines the market value of a website. The three letter word has ruled the Internet market for quite some time now and will continue to do so. It is search engine optimization (SEO). Today most of the Internet users hardly type in a website but prefer typing in a keyword in popular search engines such as Google and get hordes of results for their query. In such a scenario, it becomes necessary to make a website SEO friendly. The question that thus looms large is whether WordPress is SEO friendly or not.

Tools and Tricks That Make WordPress SEO Friendly

·         Permalink modification: By nature WordPress permalinks are SEO unfriendly. But this can easily be solved by modifying the permalinks. An ideal permalink should be something like http: //thewebsite.com/thecategory/the-name-of-the-post and not just %category%%postname%.

·         Content Management: Search engine crawlers usually index the top half of a web page therefore, it is important that websites have their important information there. By taking the help of WordPress developers you can easily make sure that your important content is on top while things like sidebars, footers and other page elements are below.

·         WordPress Plugin Develop: There are many plugins that WordPress supports and enhances the quality of the CMS. The versatility of WordPress development lies in the use of these plugins. Plugins such as the All-in-One SEO plugin helps you in your SEO. It lets developers manually control page titles, keywords and Meta tags to ensure that the site gets better result rankings.

·         Links: Today web browsing is all about cross-linking pages and websites. One web page needs to be linked to another similar web page within the site or on other site. Similarly others too need to link to your pages. This way you get more traffic.

·         Images: We often forget to give images their due importance. One of the essentials of WordPress web development is being able to drive in traffic through the images. Manually writing alt tags for images, giving thought out names to files is a key for this purpose. For custom WordPress design, developers also use the very common SEO friendly Images plugin.

Once these tricks are used, there is nothing that can stop your custom WordPress design site to rule the SEO rankings. However, WordPress web development is a tricky business and not everyone’s cup of tea. Hire WordPress developers from offshore companies such as Evon Technologies in India to help you solve all your SEO related problems. 



As I like it!

Vishal Arora, a techie with Evon and an avid reader.He writes for Evon on various platforms.

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