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Priti

Priti

With a Masters degree in Human Resource Management, a Masters in Commerce and a degree in Law, Priti Pundir took up the profession of her passion in Information Technology. It's only her enthusiasm that took her from Operations Manager to Business Consultant and eventually Partner - Business Development at Evon Technologies. Her strengths are maintaining good Public Relations and Business Development overseas. She loves Cars and Poetry.

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Digital marketing has long surpassed the advantages of traditional marketing, and it’s not an overstatement to say that digital marketers will have complete control over the customer experience in coming years. The rise of digital marketing is highly attributable to increasing use of mobile devices across the globe, currently driving nearly half of all the web traffic.

Our digital marketers offer personalized experiences to users to enhance engagement and turn them into loyal customers. Digital marketing is not about just pushing customers to buy your products or services, but offering them content that helps them solve their problems. It also involves using techniques that increase a brand’s visibility and ranking in search engine results pages (SERPs). Without a doubt, digital marketing is a great means of identifying prospective customers who exist on the Internet, like social media.

Techniques our digital marketers use to help your business touch new heights:

Search Engine Optimization (SEO)

SEO helps improve your site’s rankings on major search engines, like Google, Yahoo, Bing. SEO is divided into two categories Off-page SEO and Onpage SEO.

On-page SEO

On-page SEO means working on your website to help it rank as high as possible on SERPs. On-page SEO involves:


Keyword listing, Meta Descriptions, Meta Tags, URL Structure, Body Tags (H1, H2, H3, H4, etc.), Keyword Density, Image SEO and Internal Linking.

Off-page SEO

Off-page SEO means working off your website to help improve ranking of your site. Off-page SEO involves link building via guest posting on reputed and high domain authority (DA) websites.

App Store Optimization (ASO)

Like SEO, ASO is for app stores. A plethora of apps comes to app stores, like Google Play or iOS App Store, on daily basis. Without ASO, chances are high that your app will be lost somewhere way down without downloads. ASO helps move up you app in app stores so that users can find them easily.

Pay-per-click (PPC) Advertising

Pay-per-click means running ads and you pay only when your ad is clicked. PPC helps target particular audience when they enter specific search terms. They see your ad as “sponsored result” on the top or side of a search engine results page (SERP).

Email Marketing

Email marketing is the quickest way to reach customers with your offerings. We create engaging, relevant, informative, and entertaining email marketing campaigns to produce fruitful results.

Mobile Marketing

Mobile marketing has become pivotal to digital marketing as people are increasingly using mobile devices. Mobile marketing involves SMS, MMS, in-app marketing, etc.

Social Media Marketing

Social media has become an integral part of our lives. Most of us now can’t imagine our lives without Facebook, Twitter, Instagram, Pinterest, etc. Social media is a great platform to market content as it significantly helps increase brand awareness, drive traffic, and generate leads.

Marketing Automation

Marketing automation refers to the using tools to automate marketing actions. Our marketing team uses cutting-edge tools to automate repetitive marketing tasks such as emails, social media, and other website actions.

This article is a part of the Evon Technologies: Startup Accelerator series. For our other service offerings, please choose any of the below:

Product Development

Quality Assurance

DevOps

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DevOps were largely brought to the fore in IT departments after the success of agile software development and the advent of cloud computing. DevOps bridge the gap between software development and software operations by enhancing communication and collaboration between development team and IT operations team. The reasons DevOps are high in demand now are that they help increase software development speed and facilitate greater business agility.

Our DevOps break software development into smaller development cycles, which leads to faster development. We use tools such as Git and SVN for maintaining the different versions of the code. We also use tools like Ant, Maven, Gradle in order to build/package the code into an executable file good to go for testing.

Different Stages of DevOps are:

  • Plan (JIRA, HipChat, Slack, Confluence, iRise)

  • Code (Microsoft Visual Studio, Bitbucket, GitHub, Electric Cloud, SVN, Eclipse)

  • Build (Grunt, Microsoft Visual Studio, Maven, Gradle)

  • Test (Selenium, TestNG, JUnit)

  • Release (AWS, Azure, Jenkins, Docker containers, Puppet, BMC Software)

  • Deploy (AWS, TFS)

  • Operate/Configure (Splunk, New Relic, Ansible, Chef, Salt, Otter)

  • Monitor (BigPanda, Ganglia, New Relic, Wireshark)

Our DevOps ensure that clients get instant updates as and when they happen, with high quality delivery. Clients get competitive advantages, like reduction in time to market, quick response to change and automation of advanced processes and tools.

This article is a part of the Evon Technologies: Startup Accelerator series. For our other service offerings, please choose any of the below:

Product Development

Quality Assurance (QA)

Marketing

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We offer Quality Assurance (QA) services to guarantee a level of quality for the end client. QA is more than testing and has to make a big contribution to the overall quality of the final product.

Our QA team members maintain the quality of the system as per the specification and business requirements. They put emphasis on three main things:

  • What a product will do.

  • How it will behave.

  • How it will interact within its surroundings.

Roles of QA Professionals at Evon Tech are:

  • Understand Software Development Life Cycle and Software Testing Life Cycle

  • Conduct analysis of system specifications

  • Verify and validate all of the deliverables

  • Review documents on regular basis

  • Carefully understand all the features

  • Write all the test cases for the system

  • Prepare a report of the bugs and discrepancies in the system

  • Plan based on past results of test execution

  • QA team has their own automation framework build to test using test scripts

  • Maintain and update test scripts.

  • Perform testing for alpha, beta and live environment.

  • Communicate and coordinate with developers for a qualitative deliverable

This article is a part of the Evon Technologies: Startup Accelerator series. For our other service offerings, please choose any of the below:

Product Development

DevOps

Marketing

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Tech Frontrunners

Being a tech startup accelerator, we understand very well that a bandwagon technology of today might be obsolete tomorrow. Which is why our team of more than 275+ experts keep abandoning technologies that have become outdated and upgrade to the ones that are the present and the future of the technology. Such a proactive approach works in our favor by allowing us to always keep pace with ever evolving technology world and avoid being a laggard.

90% of our Developers are Full Stack Developers


Our full stack developers are familiar with all the components needed to run a software, therefore help build a better product in less time.

Owing to years of experience in software development and commitment to refine strategies for every part of the web development process, our full stack developers keep all three layers of web development process covered:

  • Presentation Layer ( UI)

  • Business Logic Layer (Backend and Data Validation)

  • Database Layer

Our full stack developers are proficient in:

  • Server, network, and hosting environment

  • Front-end code in one or more languages (Angular, Ember, JQuery, HTML, CSS, JavaScript, Java, SASS, Core JS)

  • API/back-end code in one or more languages (Ruby, Java, Python, etc.)

  • Relational and nonrelational databases (Oracle, MySql, PostgreSQL, MongoDb, etc.)

  • User experience

  • Big Data Tools (Hadoop, Spark, Hive, Hbase, etc.)

  • Quality assurance

  • Security concerns throughout the program

  • Project management and Client coordination

Full Reactive Development Team

Our team of reactive developers creates reactive systems that are:

  • Highly Responsive

  • Resilient

  • Scalable

  • Event-Driven

Reactive systems are created by writing codes that react to changes as they happen in real time. Our reactive programmers first model data and events as observable sequences, and write code that reacts to changes in those sequences.

One of the top virtues of a reactive system is that it stays responsive even when there is a sudden rise in load. Reactive systems automatically react to changes by increasing or decreasing the number of resources as per requirement. Besides, they achieve scalability on commodity hardware and software platforms at a low cost.

To develop reactive systems, we use advanced Reactive Extensions (Rx) libraries for various platforms and languages, including .Net, Java, JavaScript, Swift, Android, iOS, Angular, React Native, Vue.js, etc. Using latest technologies, we ensure to update data on the fly so that users can see changes in real time.

This article is a part of the Evon Technologies: Startup Accelerator series. For our other service offerings, please choose any of the below:

Quality Assurance

DevOps

Marketing

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Incepted in the year 2006, Evon Technologies has come a long way as an offshore technology partner to clients all around the globe. With more than 10 years of experience now as a technology startup accelerator, Evon facilitates staff augmentation and helps startups find business solutions for all their needs by providing services in four major areas:

Evon understands that gone are the days when a large application was attached to the use of tens of servers, seconds of response time, gigabytes of data and hours of outage because of maintenance. Evon provides what the current digital arena asks for:

  • Reach varied mobile devices

  • Provide millisecond response times

  • Handle cloud-based clusters running thousands of multi-core processors

  • Ensure 100% Uptime

  • Deal effectively with data in Petabytes

We take great pride in calling ourselves a technology frontrunner, as our ability to provide latest technology solutions has helped business clients world over carve a niche for themselves and stay competent.

We believe in exceeding client expectations and not just meet them via collaboration and consulting. As far as data security is concerned, we have a proven track record of more than 10 years where there’s not been a single incident of intellectual property breach. We strictly adhere to data security policy and strengthen the client-relationship bond with trust.

We understand that Tech startups may have nothing to begin with can seek the complete package of services from Evon to shape their ideas into a reality. However, if you have a specific requirement for your business, you can avail a particular service from us as well to make your project a success and increase ROI. Please choose below to explore our offerings:

Product Development

Quality Assurance (QA)

DevOps

Marketing

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The new buzzword for industry is Industry 4.0, which refers to the fourth industrial revolution. Owing to IT advancements in the past decade, Industry 4.0 is believed to significantly evolve the supply chain and production line in manufacturing industry. Before we start discussing the next big frontier of industry, let’s catch a glimpse of three industrial revolutions that happened previously: Mechanization, Mass Production and Automation.

Mechanization was the first revolution in the history of industry, bringing machines to perform certain tasks. The second was Mass Production and became possible due to electricity and Assembly Lines. The third industrial revolution was automation, thanks to the advent of computers, allowing machines to perform a particular task repeatedly without human effort.

And now, we have yet another revolution “Industry 4.0” aka “Digital Factory” or “Smart Factory” or “Industrial Internet of Things” (IIoT). Let’s understand what Industry 4.0 is all about and how it will shape the future of manufacturing industry.

Fourth Industrial Revolution Explained

The term “Industry 4.0” was first introduced as “Industrie 4.0” by the German government in 2011 to enhance the production and growth of German manufacturing industry. Industry 4.0 paves the way for smart factories in which machines improve processes to a much higher level through automation and self-optimization.

Industry 4.0 uses new IT technologies, like Cyber-Physical Systems, the Internet of things, Cloud Computing, Big Data, Simulation, Autonomous Robots, Augmented Reality and Artificial Intelligence. Although the virtues of Industry 4.0 were initially believed to be a boon only for the physical production of goods, they expand the reach to planning, supply chain logistics, product development and service as well.

Essential Components of Industry 4.0

IIoT

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IIoT is an abbreviation for Industrial Internet of Things and it’s different from IoT (Internet of Things). IoT allows a smart device to connect or communicate with other devices through the Internet. IoT is mostly about consumer-level goods, like cars or home appliances, that send and receive data via Internet to bring benefits to users.

In a nutshell, IoT connects the physical world to the digital world. With IoT, home appliances can be automatically turned on and off when you’re home and when you’re not home. Therefore, it reduces unnecessary usage of home appliances and cuts down your monthly electricity bill.

IIoT or Industrial Internet of Things, on the other hand, is a sub-segment of IoT, used for industrial purpose, like manufacturing, supply chain monitoring and management. Industries across the globe, such as aerospace, oil and gas, transportation, healthcare, energy and mining, are increasingly adopting IIoT to handle critical machines via sophisticated sensors.

IIoT uses more precise sensors than that of IoT as system failures could lead to life-threatening and other emergency situations. That IoT is related to consumer-level devices, the risk originating from failure is much lower when compared to the failure of IIoT. Using cutting-edge devices and location-aware technologies, IIoT takes manufacturing to an all new level and ensures flawless supply chain management.

Big Data, Data Mining and Data Analytics

Image Source: ResearchGate

Without a shred of doubt, Big Data will play a big role in the success of Industry 4.0. Manufacturing industry generates large volumes of data as a result of Machine to Machine communication, cyber-physical worlds, cloud based software applications, Augmented Reality (AR), etc. However, this data will be of no use unless big data analytics is applied to draw actionable insights.

Big Data Analytics not only helps identify trends and patterns, but improves plant productivity as well by making it possible to examine time differences between data transmitted by different robots. This valuable information helps find a fix to improve efficiency. Besides, data analytics enables to identify flaws in product design at a very early stage by collating and examining part-per-million defect data. So, data analytics provides a way to identify anomalies or issues in new product design before customers identify them after buying from you.

Furthermore, data analytics helps calculate maintenance cost of machinery, thereby making it possible to plan and execute the process in an effective manner. Big Data Analytics will play a critical role in gaining valuable insights to reduce business costs and boost productivity.

Artificial Intelligence

Image Source: HCL Technologies

Manufacturing industry was the first to use Artificial Intelligence (AI) for product assembling and packaging. AI, too, has a very important role to play in Industry 4.0 as it facilitates machine learning, allowing machines to learn and make predictions based on experiences.

AI has a lot to do with data as cyber-physical systems communicate with each other and humans by sending and receiving data in real time over the Internet of Things. Collection and analysis of large amounts of data optimizes the manufacturing process and revolutionizes mass production. Besides, AI-powered machines are capable of performing tasks 24 hours a day, which gives a significant boost to productivity.

Collaborative Robots or Cobots

Image source: CATE Srl

It’s no secret that manufacturing industry has been using robots for many years to replace human labor, boost productivity and cut down costs. However, Industry 4.0 brings to the table the concept of collaborative robots aka Cobots. Cobots were first introduced to the world by a 1994 General Motors initiative led by Prasad Akella of the GM Robotics Center and a 1995 General Motors Foundation research. Taking the concept further, Universal Robots developed its first cobot in 2008 in a bid to enhance quality production.

Unlike robots that replace humans, cobots work and collaborate with humans to produce the desired result, without posing any threat to human safety. Cobots are lightweight and are equipped with sensors to ensure that they avoid touching humans forcefully or causing injuries to them.

Many manufacturing industries are now jumping on cobot bandwagon to boost quality production with human supervision, and Ford is one of the popular examples of that.

Augmented Reality (AR)

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Image Source: You Tube

Augmented Reality (AR) is known to make our existing reality more meaningful, which manufacturing industry could use to expedite the entire production chain. AR helps create simulation models and allows to see information on tasks that are being performed. With the help of AR devices, it becomes possible to see what can’t be seen otherwise, like a virtual screen appearing in front of you to provide instructions on how to perform a particular task. AR provides a brilliant way to bridge the knowledge gap in workers, which makes them more efficient and productive.

Cloud Computing

Cloud Computing will play a crucial role in Industry 4.0 to harness the full potential of robotics and artificial intelligence. The key to easily and effectively manage workloads across the full spectrum of devices created by Industry 4.0 is to integrate compute services with a cloud platform. Since Industry 4.0 produces humungous amount of data via IIoT, cloud technologies become important to analyse and visualise it.

For example, Rolls Royce teamed up with Microsoft to utilize its Azure IoT cloud suite in a bid to make aircrafts more efficient and bring down engine maintenance costs. Using Azure IoT Suite, Rolls Royce collects and aggregates data from different sources and different geographical locations.

After collecting data, Rolls Royce puts into use the Cortana Intelligence Suite to extract useful insights into engine health, air traffic control information, route restrictions, fuel usage, etc. As a result, the British luxury car and aero engine manufacturing company has been able to improve operational performance and increase fuel efficiency.


Conclusion

The fourth industrial revolution has already begun, and benefits of using new disruptive technologies are increasingly becoming evident for the industry of today. Many tech giants, including AT&T and Google, are venturing in Industry 4.0 solutions to welcome the change that seems very promising for industry. By covering the essential IT components of Industry 4.0, one can add more value to manufacturing business and touch new heights.

What are your views on the future of Industry 4.0? Do you think if there are any risks associated with the much-hyped change? If yes, please share them in the comment box below to add a new dimension to the adoption of Industry 4.0.

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There are so many virtues associated with Marketing Automation and Customer Relationship Management (CRM), but many sales and marketing departments are still unable to notch up the best for their businesses. And, one of the top reasons cited by marketing experts for that is not integrating marketing automation with CRM. By not integrating these two technologies, many sales and marketing teams deprive themselves from understanding what works for each other and tracking every step of the buyer’s journey. Consequently, they bring roadblocks to quality lead generation and shrink the opportunities to have better conversions.

Before I begin shedding light on how marketing automation and CRM integration boosts conversion rates, let’s have a quick insight into what marketing automation and CRM are.

Marketing automation allows marketing departments to easily automate and analyze routine marketing tasks, like social media marketing, content marketing, email marketing, digital ads, landing page visits, etc. As a result, they get to focus better on lead generation and offer personalized content based on user response. Marketing Automation has become a bandwagon almost all marketing departments are now jumping on to generate more leads than ever before. Some top examples of marketing automation software are HubSpot, Pardot, SharpSpring and Marketo.

Customer Relationship Management (CRM), on the other hand,h complements marketing strategies by making it easier for sales team to convert marketing leads into paying customers. CRM tool, in a nutshell, serves as a database for storing marketing leads with their meaningful data, and help manage both existing and new customers. Some top examples of CRM software are SugarCRM, Odoo, Agile CRM and Nimble.

Let’s now move on to the most important aspect of this blog. How does marketing automation and CRM integration open new avenues for higher conversion rates?

Marketing Automation and CRM Integration a Boon to Your Business

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Image source: Blogspot

Helps You Devise Marketing Strategies that are Highly Likely to Work in Your Favor

By integrating marketing automation and CRM, your marketing team can easily track the efficacy of their marketing decisions. Being able to track how customers are responding to your marketing material paints a clear picture about what is working for you and what isn’t. For example, you can see what sort of emails coaxed your customers the most to become interested in your services or what type of social media campaigns got you most leads. Having such an insight helps you build on what worked the best for your and devise effective marketing strategies business.

So, you can effectively run marketing campaigns and ads that suit the requirements of your customers and help them improve quality of life by going for your products or services. Marketing automation and CRM integration also allows both sales and marketing departments to keep a track on every lead from the top of the lead funnel to the bottom of the sales funnel.

Enables to Increase Conversions via Lead Nurturing

Lead nurturing means turning cold leads into buyers. And, this mostly becomes possible after you integrate marketing automation with CRM. Marketing teams can put colder leads on nurturing tracks to ensure they find your content interesting and relevant. Cold leads may not immediately get converted, but if you let go the hold over them, they become likely to buy from your competitors over time. That’s why lead nurturing is so important.

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Image source: HubSpot

If you keep contacting prospects systematically, it helps them build trust in your brand over time. The integration foundation allows marketing teams to understand unique interests of cold leads and treat them differently. Lead nurturing requires marketing team to have a better understanding of needs of prospects and targeting them with information that they want at each stage of their buying process.

A market study found that 80% of new leads never become sales. However, lead nurturing provides nearly 50% more sales ready leads at a 33% lower cost. Lead nurturing is like forming a relationship with leads, not only to sell them just once, but improve your ROI via upselling as well.

Helps Sales Teams get their Hands more on Quality Leads

Integration of marketing automation with CRM especially becomes important when it comes to differentiate between qualified leads and unqualified leads. Let’s understand, how?

Image source: Stampwood Limited

Marketing automation software allows marketing teams to automatically fetch all the information about how the leads interacted with marketing, like their social media engagement, page views, forms completion, queries, buying behavior, etc. When marketing teams enter leads along with their behavioral information in CRM, sales teams find it easy to draw a distinction between leads that are highly likely to be converted than those that are not. This is also called lead intelligence.

As a result, sales team dedicate most of their efforts to engage with qualified leads and improve conversion rates. Most CRMs allow to filter information, like leads that visited your site more than five times in past 30 days, or the ones that didn’t visit your site at all during the same time span. Such results help increase the efficiency and productivity of the sales team by encouraging them to spend more time on the leads from whom the marketing team has received positive response on their marketing material. Simply put, the more the focus on qualified leads, the better the conversion rates.

Speeds Up Sales Process

Since all marketing and sales report sits at one place, it becomes much easier to know where prospects are in the sales cycle. This in return helps expedite sales process. Sales people are also able to determine the best time to contact a lead in the nurturing process with appropriate content, thereby reducing the time it otherwise takes to convert a lead.

Another important aspect of marketing automation and CRM integration is the fact that it allows sales team to get involved in the development of a marketing campaign. As a result, marketing team is able to offer better and result-oriented content to its target audience, a factor that also speeds up sales process.

Without a doubt, marketing automation and CRM integration offers a plethora of opportunities to sales and marketing team to increase ROI via higher conversion rates. Many businesses are adopting this practice to boost their sales and get a competitive edge. It’s very hard to find a reason that why a business should not bank on marketing automation and CRM integration.

What’s your thought on the efficacy of marketing automation and CRM integration to boost conversion rate? Do you want to add more to what’s already being discussed? Please share your views in the comment box below.

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