CALL US
Get Free Quote

Marketing Plans For A Product Should Start When The Development Starts

Here, in this blog, I would like to tell you why marketing of a product should start when its development starts. I am sure, you may think what is the need to market any product at its pre-mature stage. You may also think it is the stupid idea ever because the idea can be leaked or copied, but, let me tell you friends that it is the best idea to start marketing any product when its development starts.

 

Well, nowadays, entrepreneurs are more focused on marketing products from their initial stage. The agenda of marketing a product at its initial stage is only to provide awareness. Give a brief description of your product and explain its benefits.

Why do now than later?

  • He did not like the flow! I can't recode that again.
We built our product/website/app with our own seed idea, however different perspectives and views always help to improve the product idea. By involving your social and professional network along with potential customers early in the product development lifecycle, you not only improve the chances of success but also reduce the time required for taking the product from inception to release in the market. Hence, the key is to develop the product iteratively with an inbuilt mechanism of Customer Feedback early in the development lifecycle.
 
  • I have launched the product on 10 January and I have 1000 users on 16 January.
The above statement impresses the investors the most. Marketing takes as long as building a product. Today just results are not important but, quick results are. Your early marketing will give you a seed user base which is most important.
 
Hence, the two important keywords are, “Early Feedback” and “Seed User Base or Clients”.
 
Also, we would like to emphasize on early development of marketing plan. Marketing of a product is not something that strikes your mind when you are taking a shower, rather a proper planning and research is required to develop any idea. The marketing plan has to be clear and target oriented. It should strike the audience directly, then only it will work.
 
The marketing ideas can be generated with the help of family and friends' reviews. Involving and sharing the ideas of both old and new generations bring experiences and modernity respectively that help you evolve a new idea. To start a marketing plan, one should follow some simple rules.
 

Sell yourself and your product from the start:

  • Social media, YouTube and various other promotional sites will help you to promote the product. Promotion is not only free on these sites, but also fast & easy. In the previous era, to promote any product entrepreneurs not only indulge their money in its development, but also in the promotion. But now, because of these social media sites, promotion is advanced and free. Create your videos explaining the idea and tell about yourself why this idea can be best implemented by you.
  • Create noise, be loud; this can be done by sharing your idea, as simple as you share the logo of your product on the Social Media with your friends and family. The likes and comments will not only encourage you but also help you to know whether this idea is fruitful or not. Reach is important!
  • Conduct the SWOT analysis in order to identify the strengths, weaknesses, opportunities and threats of the existing market. This will keep you connected with the changing market situations and enable you to take decision what to be done next.
  • Use more target oriented search for companies which specialize in giving a launch platform to startups and bring your idea into reality.

 

Choose the marketing options like, Social Media & Print Media and, step by step walk along through the things you have done for developing a product. Treat your product like a baby, and let the world know what all efforts you made to bring your product into maturity.

Just to give you some initial steps you should do:

  • Create Twitter, Google, LinkedIn and Facebook page for your product and promote it on these websites.
  • This page should be like your daily journal. Your frustrations, your happiness everything should be recorded.
  • Ask your friends and family to follow that page.
  • Create a simple blog, with the product user stories.
  • Share, Share, Share. Let ideas come in.

 Have a look at the range of digital marketing services offered by us.

At the end, I would like to say, our software consulting and development company in India, can help you build a digital product and market it as well to keep you ahead of the competition. We have a digital marketing team for our customers as well as our in-house products, thus we are a go-to partner to meet all your software business needs.

Lean Start-up – Lean Product Development for Start...
Test Plan as Important as Development Plan

Related Posts

Comments

 
No comments yet
Already Registered? Login Here
Guest
Saturday, 23 November 2024
If you'd like to register, please fill in the username, password and name fields.

SEARCH BLOG

development Salesforce offshore software development CRM business offshore software development company C++ application outsourcing software apps web java Cloud computing web development mobile app development Big Data Analytics custom mobile app development company J2ee app development cloud Big Data IT consulting and software development developer website javascript project management IT developers NodeJs Evon Technologies software development QA Salesforce customization Offshore development India Offshore development Android development consultant programming Web app development Product Development Salesforce Cloud Services Software development and testing testing Salesforce consulting Automation Web 3.0 startups Blockchain EmployeeEngagement Salesforce cloud digital marketing services risk management DevOps iOS apps Progressive Web Apps data digital marketing services india Salesforce development language Python Social Media Marketing data security software development outsourcing project management methodology offshore Salesforce Lightning mobile Salesforce CRM Offshore software development services enterprise MVP Development consulting Joomla developers Agile Development QA and Testing Salesforce Mobile Development business analysts Agile product Development customer Recreationalactivity CMS Software Salesforce AppExchange task management sales Project Manager Offshore development company React Native cost digital tranformation consulting time tracking developers India app app development company QA services Resource Management AppExchange hiring Big data and lead generation

Our Team

We are a group of technology experts committed to designing, developing and delivering solutions for our clients, since the year 2006. Our team of 425+ stays ahead of the ever-evolving technology landscape it works in. Thus, we keep honing and expanding our expertise in order to cater to both startups as well as established enterprises. Know more about us here.

Certifications

  •   CMMI - Level 5
  •   ISO 27001 : 2022
  •   ISO 9001 : 2015

Get in Touch

  +91 97199 65550

  +44 203 372 4609

  +1 408 454 6110

 (HR) +91 8266041801

  evontech

 This email address is being protected from spambots. You need JavaScript enabled to view it.

  A- 5, IT Park, Dehradun, Uttarakhand, India, PIN - 248001.

follow us on

Subscribe to our Newsletter

We are proud to allocate our CSR funds to support the PM's Citizen Assistance and Relief in Emergency Situations Fund for the FY 2022-23.

PMCares logo
scroll up icon
×
We use cookies on our website to provide you with a more personalised digital experience and for analytics related to our website and other media. For more information, please review our Privacy Policy and Cookies Policy.