Blog posts tagged in Android apps

Image source: www.gamemarketeers.com


Nobody had perhaps thought when mobiles phones were born that they would one day become an essential part of marketing. The popularity of mobile phones and apps has gone sky high, especially in the past few years. Mobile apps have become an important cog in the wheel of marketing strategies of many businesses world over. However, it’s difficult to devise a marketing plan without getting a deep insight into mobile app statistics. So, here I am bringing for you 7 stats that highlight the importance of mobile app marketing.


  1. Number of mobile subscriptions surpasses the world’s population

According to Ericsson’s most recent Mobility Report, the total number of mobile subscriptions in 2015 outnumbered the number of people living on our planet. The implication is crystal clear that smartphones have become the first choice of people to access the Internet.


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Image source: statista.com

 

2. 58% Rise in smartphone application usage over the last year

 

A new report by Yahoo-owned mobile analytics firm Flurry shows that overall smartphone app usage grew by 58% in 2015.


  • A major chunk, i.e. 48%, of the 58% growth in app usage came from existing users in 2015, up from 20% the previous year.

  • Personalized apps, like Android-lock screens, witnessed a skyrocketing rise of 332% in session usage.

  • News and magazine apps, on the other hand, recorded a staggering growth of 135% in 2015.


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Image source: http://flurrymobile.tumblr.com/

 

3. Android apps rocked in 2015


Another interesting fact about mobile apps, according to a report by App Annie, is the total time spent on Android mobile applications soared by 63% in 2015.  


total-time-spent-apps.png

Image source: App Annie


The report shows that the downloading gap between Android apps and iOS apps is widening at an unprecedented pace. However, an important point to note here is that Android apps are still way behind iOS apps when it comes to monetization. The key is to develop apps that are available to both Android users and iOS users since the duo reign the app market combined.


Emerging market like India, Brazil, Indonesia, Turkey and Mexico are making a significant contribution in the growth of Android app market.

 

4. Google Play will become the leader in app market by 2020


The App Annie report also shows that Google Play store will have 166.4bn app downloads by 2020. Such an abundance of app downloads will take Google Play store to the number one position in the app market.

 

5. Apple iOS will make the highest app revenue in 2020

Although Google Play Store is estimated to continue record the highest number of app downloads in future, Apple iOS is expected to remain at the top in terms of app revenue. Apple iOS app revenue was 75% higher than that of Google Play store in 2015 despite the latter having twice the number of app downloads than the former’s in the same year.  


Apple iOS app revenue will touch the $45bn dollar mark in 2020, almost 200% up from 2015.

 

6. One billion people will use mobile commerce to shop in 2018

More and more people are moving to online shopping every day. However, there is a clear shift in the trend of online shopping - shoppers are now increasingly using their smartphones to shop online instead of desktops.


It is expected that m-commerce buyers will exceed to 1 billion in 2018.



Image source: Statista.com.

 

7. Mobile ad spending to reach $200bn by 2019


Investment in mobile marketing will keep growing over the years. The market for mobile advertising is growing at such a rapid pace that it will soon surpass all other digital platforms. Since people are now spending more time on their smartphones than PCs, many businesses are feeling the need of investing a hefty sum of money in mobile ad spending. So much so that, $200bn will be spent on mobile ad spending by the end of 2019, says a report by eMarketer.



Smartphones present a great marketing opportunity to businesses. I have offered you an insight into now and future of mobile app marketing through some significant stats. If you want to add some more stats and give readers additional information on mobile app marketing, please share them in the comment box below.

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source: www.linkedin.com

 

You would agree that mobile apps are the trend of modern times. In fact, every business can reach out to masses through convenient apps that can be accessed from any place to make a purchase or avail services a particular company has on offer. Going by 2015 Q2 results, Android was dominating the smartphone market, with 82.8% marketshare worldwide. Now that Android has such a wide global reach, a business can certainly carve a niche for itself via Android development. A recent research estimates that almost half of online retail sales in the seven largest EU markets will happen on mobile devices by 2018.

 

Does Android development mean you need to have a dedicated in-house team at your disposal and bear hefty costs? Thankfully no. Since several options are available to outsource your Android development project, you not only save significant costs for your business, but also ensure quality to have the kind of impact on customers you aspire for. Online presence knows no international boundaries, which for your business means a big opportunity to spur  sales via Android development outsourcing.

Benefits of Android App Development Outsourcing

 

  • You get your Android app developed from experts who have are well versed with the latest tools and technologies.
  • Your Android app is capable of capturing and mining customer data to help you make informed business decisions.
  • Assures you that your Android app is in line with vision and your target audience
  • Your Android app can monetize traffic via add integration
  • Ensures flawless testing of your Android app
  • Attractive UI to encourage user engagement
  • Saves time and money

 

In order to have such an immaculate and lucrative Android app, it’s paramount that you outsource your Android development project to a vendor that has strong track record and substantial experience in mobile application development. Outsourcing Android development allows you to focus on important tasks that could go unattended when you are too occupied with setting up an in-house Android development team.

 

Testing of Android app is a complex task and requires thorough knowledge. Even a minor flaw in testing could seal the fate of your Android app, which is why experts advise to outsource Android development project to a company that is well-known for offering quality Android app development and testing services. Data capturing and mining is another important aspect of Android app since every chief manager wants to make informed business decisions to draw fruitful results and earn better ROI. By outsourcing your Android development project, you can be rest assured that your app is capable of capturing and mining the necessary data of customers to increase your bottom line via targeted marketing based on your customer behavior.

 

One challenge when working with offshore team is Project Management. However, there are a plethora of online project management tools, like FindNerd or Trello, available in the tech market to effectively manage your Android development project. Moreover, you get your Android app developed by freelancers who have both passion and capability of building cutting-edge Android apps.

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                                                             source: am-horizon.com

Advantages of Android development Outsourcing via Project Management Tools

 

  • Easy accessibility to your Android development project from anywhere in the world at any time
  • Enhances collaboration with your Android development team
  • Android aficionados ensure flawless testing and top-notch quality  
  • Saves cost of your Android development project
  • Session tracker improves efficiency and ensures timely completion of your Android development project
  • No need to buy expensive software and hardware for Android development

 

Businesses have now begun to feel the pressure of maintaining competitive presence in mobile space, which brings Android development at the top of their priority list to increase customer engagement and sales. However, an in-house development team is not worth going for from a business point of view. You must treasure Android development outsourcing to give your business a boost since its benefits largely outweigh the ones you get from in-house Android development.

 

Have you had any experience with outsourcing Android App development? If yes, do share your experience and insights in the comments below. Hope to hear from you soon!

 

 

 

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