Blog posts tagged in business analysts

Before I begin explaining the SEO checklist which goes into making an effective SEO plan for the successful marketing for any business, let me give you an introduction of SEO. It stands for Search Engine Optimization, which means optimizing a website as per the guidelines defined by major search engines like Google, Bing & Yahoo, so that a website can perform better in those search engines and come up higher on the search engine listing page for certain sets of keywords searched on them by a user.

Smart SEO Checklist

The SEO checklist I’m defining here is the sets of tasks that every SEO developer need to keep in mind right from the beginning of a website development. This checklist should have a certain hierarchy maintained so that search engines treat a website as a flawless (or as flawless as it can be) entity and provide it a better place among thousands of other competitor websites. This SEO checklist is extremely beneficial for eCommerce development projects, as they need special attention so that they can become flawless project and always come ahead of their competitors.

Now let’s focus on the checklist which I’m going to split in two parts: On-page SEO and Off-page SEO.

On-page SEO Checklist

The On-page SEO is still divided into three parts with respect to different stages of web development mentioned below:

  • Pre Website Launch

  • Google Webmaster and Analytic Code Implementation

  • 301 Redirect for Canonical URL’s

  • Sitemap.xml Implementation

 

Business Analysis and Research

 

The first thing that is required to understand client business is the thorough analysis and research of client business without which other SEO tasks can’t be implemented correctly. The main important task SEO developer need to understand are what is client business, Geolocation for his business and end users to client business.

Competitor Business Analysis

Before targeting specific keywords for the client, there is a strong need to first analyze the top 3 competitors of client which help to determine what are the main keywords competitors are targeting, what is the design architecture they are focusing on and finally what are the top websites from where they are getting anchor backlinks.

Keyword Analysis and Research

It is one of the core SEO task which is the basic building block to get a website on top position on SERP. Lack in proper keyword research may lead to poor reputation of a website for some specific keywords chosen during keyword research. So keywords should be chosen after a deep research on client business.

SEO Friendly URL Generation

SEO friendly URL generation helps to make a website URL easy to understand by visitors and create more chance of getting clicked, as visitors also read the URL content while browsing on search engine for the searched query.

Robots.txt File Creation and Implementation

Robots.txt file is an important file that tell web robots which web pages to crawl(read) or not. And during the time of development, a robots.txt file need to be implemented which tells the robot, not to crawl the draft web pages of the website. If it’s not done then there are chances that draft site web pages may get crawled and indexed on Google’s database. If it happened then it implies a bad impact on website reputation, so this task need to be done on time.

Content Creation with Correct Keyword Density

Content creation practice should be done with the use of correct keyword density as per defined by the major search engines like Google. A web-page content which is specifically written for users and has keyword density of around 1% is considered to be SEO friendly content.

Meta and Image Alt tags Implementation

Meta tags play a vital role in keyword rank positions for the desired business keywords, so meta tags which include meta title & description should contain primary keywords that are describing the web-page’s content. Apart from this image alt tags are important too, as Google reads image tags also.

Google Webmaster and Analytic Code Implementation

Just before website live, a website need to have Google Webmaster and Analytic Code Implemented, so that website errors and important stats can be monitored easily.

301 Redirection for Canonical URL’s

Before live, it is also important to put a 301 redirect on different versions of URL’s to one main URL so that Google do not treat different versions of URL as different URL and penalize due to content duplicacy.

Sitemap.xml Implementation

Sitemap.xml implementation is also important as it makes the crawling and indexing of web-pages more easier on search engines. So, it need to be done at final stage of website live.

Off-page SEO Checklist

The successful off-page SEO work plan involves Link Building that need to be considered after website live is segregated into four parts which include directory submission, content marketing, video optimization and social media marketing. Let’s have a look on all these tasks separately:

 

Directory Submissions

 

  • Search Engine Submissions

  • Manual Directory Submissions

  • Niche & Local Business Submissions

  • Forums Posting

  • Social Bookmarking Submissions

  • Blog Submissions

  • Classified Ads Posting

Content Marketing

Video Optimization

  • New released optimization of Youtube Videos with proper Title, Description, Keywords.

  • Publishing Videos on top video sharing websites like dailymotion, metacafe, vimeo, myspace, etc.)

Social Media Marketing

  • Daily updating, sharing, commenting on major Social Media accounts (Facebook, Google Plus, linkedin, Pinterest, etc.)

  • Joining & creating communities related to your business and updating things there.

  • Creating account on social media community websites related to your business and will promote your business there.

All these off-page SEO plan require a strategic approach for successful business promotion. Hopefully, I will share the detailed information about these off-page SEO plans in future with thorough analysis on each and every aspect of these tasks.

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In IT Industry, Product Owners- be it the Project Manager or Business Analyst, are mostly from development background. In general, developers have some misconceptions about QA and thus during SDLC, QA either doesn’t find any place or comes at last place in priority list. They have a tendency to think about specialized quality checks as least required thing and they think that it is a waste of time and money and keeping QA away from the project will reduce cost and in turn expect quality to directly come from production teams. Now question arises why they have misconceptions about QA?

 

Answer: They carry some myths about QA which derive them to think so. Following are some of them.

 

  • Myth: Testing can only start once product is developed –
  • Truth: It’s true that testing of the product is based on the source code but several issues can be prevented during requirement review at early phase. And making the test approach and strategy according to the requirement is independent from source code.
  • Myth: Any one can test the software application-
  • Truth: Testers use their mind very creatively to think differently than developer and including negative and alternative scenarios.
  • Myth: Complete testing is possible-
  • Truth: There might be several scenarios which can't be tested during SDLC and only occurs after deployment. 

 

Question: So what exactly QA Engineer’s overall roles and responsibilities are?

 

Answer: Generally QA and Testing are considered as identical but QA has more responsibilities than just writing test cases and do testing: 

 

  • He is good to give feedbacks and share his testing knowledge to understand the scenario.
  • He is excellent at creating scenarios based on requirements and need of end users.
  • To use the application like an end user, the QA's are usually good in understanding the requirements of business from the perspective of user.
  • On testing experiences QA can give feedback to product owner and help them so that they can use the application from end user's point, based on the requirements only and thus be helpful at early stages.

 

While he still writing tests and report bugs, with this he is also supporting various roles and responsibilities on the team. He is an important part of the team.

 

  • A QA can help developers to write unit test cases by acting like a proxy product owner and keeping track of problems and software bugs. 
  • When a business stakeholder finds a discrepancy, it’s easy and logical for someone from the testing team to validate it, write it up, and submit it to the software develop team for fixing. 

 

Question: So Why is it so important to include QA Engineer during initial business meetings?

 

Answer: Early inclusion of QA Engineer results in better product knowledge. If QA is incorporated right from the beginning stage of an assignment where he works almost with business analysts and developers, he can work as a BA as well. 

 

While development team stay focused on gathering requirement and more focused on technology side, QA focuses on risk involved in the functionality and shares feedback to Business Analyst. Feedbacks/Concerns are shared with the business stakeholders and then, based on the feedbacks from QA, business stakeholders may make educated decisions regarding changes in the initial idea. Why? The business cannot understand test cases & test results and only understands risks. After discussing each and every part of risk analysis, we finally ends up with a product idea which is less risky and more feasible & usable. Like this, QA team partner provides risk based information and becomes partner in decision making. This results in reducing overall cost of developing and delivery quality software.

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