Blog posts tagged in Social Media Marketing

Before I begin explaining the SEO checklist which goes into making an effective SEO plan for the successful marketing for any business, let me give you an introduction of SEO. It stands for Search Engine Optimization, which means optimizing a website as per the guidelines defined by major search engines like Google, Bing & Yahoo, so that a website can perform better in those search engines and come up higher on the search engine listing page for certain sets of keywords searched on them by a user.

Smart SEO Checklist

The SEO checklist I’m defining here is the sets of tasks that every SEO developer need to keep in mind right from the beginning of a website development. This checklist should have a certain hierarchy maintained so that search engines treat a website as a flawless (or as flawless as it can be) entity and provide it a better place among thousands of other competitor websites. This SEO checklist is extremely beneficial for eCommerce development projects, as they need special attention so that they can become flawless project and always come ahead of their competitors.

Now let’s focus on the checklist which I’m going to split in two parts: On-page SEO and Off-page SEO.

On-page SEO Checklist

The On-page SEO is still divided into three parts with respect to different stages of web development mentioned below:

  • Pre Website Launch

  • Google Webmaster and Analytic Code Implementation

  • 301 Redirect for Canonical URL’s

  • Sitemap.xml Implementation

 

Business Analysis and Research

 

The first thing that is required to understand client business is the thorough analysis and research of client business without which other SEO tasks can’t be implemented correctly. The main important task SEO developer need to understand are what is client business, Geolocation for his business and end users to client business.

Competitor Business Analysis

Before targeting specific keywords for the client, there is a strong need to first analyze the top 3 competitors of client which help to determine what are the main keywords competitors are targeting, what is the design architecture they are focusing on and finally what are the top websites from where they are getting anchor backlinks.

Keyword Analysis and Research

It is one of the core SEO task which is the basic building block to get a website on top position on SERP. Lack in proper keyword research may lead to poor reputation of a website for some specific keywords chosen during keyword research. So keywords should be chosen after a deep research on client business.

SEO Friendly URL Generation

SEO friendly URL generation helps to make a website URL easy to understand by visitors and create more chance of getting clicked, as visitors also read the URL content while browsing on search engine for the searched query.

Robots.txt File Creation and Implementation

Robots.txt file is an important file that tell web robots which web pages to crawl(read) or not. And during the time of development, a robots.txt file need to be implemented which tells the robot, not to crawl the draft web pages of the website. If it’s not done then there are chances that draft site web pages may get crawled and indexed on Google’s database. If it happened then it implies a bad impact on website reputation, so this task need to be done on time.

Content Creation with Correct Keyword Density

Content creation practice should be done with the use of correct keyword density as per defined by the major search engines like Google. A web-page content which is specifically written for users and has keyword density of around 1% is considered to be SEO friendly content.

Meta and Image Alt tags Implementation

Meta tags play a vital role in keyword rank positions for the desired business keywords, so meta tags which include meta title & description should contain primary keywords that are describing the web-page’s content. Apart from this image alt tags are important too, as Google reads image tags also.

Google Webmaster and Analytic Code Implementation

Just before website live, a website need to have Google Webmaster and Analytic Code Implemented, so that website errors and important stats can be monitored easily.

301 Redirection for Canonical URL’s

Before live, it is also important to put a 301 redirect on different versions of URL’s to one main URL so that Google do not treat different versions of URL as different URL and penalize due to content duplicacy.

Sitemap.xml Implementation

Sitemap.xml implementation is also important as it makes the crawling and indexing of web-pages more easier on search engines. So, it need to be done at final stage of website live.

Off-page SEO Checklist

The successful off-page SEO work plan involves Link Building that need to be considered after website live is segregated into four parts which include directory submission, content marketing, video optimization and social media marketing. Let’s have a look on all these tasks separately:

 

Directory Submissions

 

  • Search Engine Submissions

  • Manual Directory Submissions

  • Niche & Local Business Submissions

  • Forums Posting

  • Social Bookmarking Submissions

  • Blog Submissions

  • Classified Ads Posting

Content Marketing

Video Optimization

  • New released optimization of Youtube Videos with proper Title, Description, Keywords.

  • Publishing Videos on top video sharing websites like dailymotion, metacafe, vimeo, myspace, etc.)

Social Media Marketing

  • Daily updating, sharing, commenting on major Social Media accounts (Facebook, Google Plus, linkedin, Pinterest, etc.)

  • Joining & creating communities related to your business and updating things there.

  • Creating account on social media community websites related to your business and will promote your business there.

All these off-page SEO plan require a strategic approach for successful business promotion. Hopefully, I will share the detailed information about these off-page SEO plans in future with thorough analysis on each and every aspect of these tasks.

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Here, in this blog, I would like to tell you why marketing of a product should start when its development starts. I am sure, you may think what is the need to market any product at its pre-mature stage. You may also think it is the stupid idea ever because the idea can be leaked or copied, but, let me tell you friends that it is the best idea to start marketing any product when its development starts.

 

Well, nowadays, entrepreneurs are more focused on marketing products from their initial stage. The agenda of marketing a product at its initial stage is only to provide awareness. Give a brief description of your product and explain its benefits.

Why do now than later?

  • He did not like the flow! I can't recode that again.
We built our product/website/app with our own seed idea, however different perspectives and views always help to improve the product idea. By involving your social and professional network along with potential customers early in the product development lifecycle, you not only improve the chances of success but also reduce the time required for taking the product from inception to release in the market. Hence, the key is to develop the product iteratively with an inbuilt mechanism of Customer Feedback early in the development lifecycle.
 
  • I have launched the product on 10 January and I have 1000 users on 16 January.
The above statement impresses the investors the most. Marketing takes as long as building a product. Today just results are not important but, quick results are. Your early marketing will give you a seed user base which is most important.
 
Hence, the two important keywords are, “Early Feedback” and “Seed User Base or Clients”.
 
Also, we would like to emphasize on early development of marketing plan. Marketing of a product is not something that strikes your mind when you are taking a shower, rather a proper planning and research is required to develop any idea. The marketing plan has to be clear and target oriented. It should strike the audience directly, then only it will work.
 
The marketing ideas can be generated with the help of family and friends' reviews. Involving and sharing the ideas of both old and new generations bring experiences and modernity respectively that help you evolve a new idea. To start a marketing plan, one should follow some simple rules.
 

Sell yourself and your product from the start:

  • Social media, YouTube and various other promotional sites will help you to promote the product. Promotion is not only free on these sites, but also fast & easy. In the previous era, to promote any product entrepreneurs not only indulge their money in its development, but also in the promotion. But now, because of these social media sites, promotion is advanced and free. Create your videos explaining the idea and tell about yourself why this idea can be best implemented by you.
  • Create noise, be loud; this can be done by sharing your idea, as simple as you share the logo of your product on the Social Media with your friends and family. The likes and comments will not only encourage you but also help you to know whether this idea is fruitful or not. Reach is important!
  • Conduct the SWOT analysis in order to identify the strengths, weaknesses, opportunities and threats of the existing market. This will keep you connected with the changing market situations and enable you to take decision what to be done next.
  • Use more target oriented search for companies which specialize in giving a launch platform to startups and bring your idea into reality.

 

Choose the marketing options like, Social Media & Print Media and, step by step walk along through the things you have done for developing a product. Treat your product like a baby, and let the world know what all efforts you made to bring your product into maturity.

Just to give you some initial steps you should do:

  • Create Twitter, Google, LinkedIn and Facebook page for your product and promote it on these websites.
  • This page should be like your daily journal. Your frustrations, your happiness everything should be recorded.
  • Ask your friends and family to follow that page.
  • Create a simple blog, with the product user stories.
  • Share, Share, Share. Let ideas come in.

 

At the end, I would like to say, our company, Evon Technologies has a dedicated team focused on digital marketing of the products we build for our customers as well as our in-house products.

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