Custom CRM actually refers to a specifically built software, keeping in mind the specific purpose of an organization. This is the basic difference of custom CRM development from packaged CRM development. A customized CRM system allows companies to implement more complex database system within the organization. The system can be accessed by all, from management to different departments. Generally, Customer Relationship management system takes care of your relationship with your existing customers, increases business and goodwill, generates sales reports, develops future plans, and thereby increases the number of potential customers. If a business house wants something more from the system, it can go for custom CRM development. For example, if you need a solution to be integrated with mobile applications, it can be imbibed with latest technologies such as mobile functionality.
Why custom CRM development: There are many reasons that an organization should go for customized CRM system.
· Given a more competitive business environment, business houses often need to apply modifications to the customer data for different purposes. Custom CRM can translate required data into another format to meet industry standards.
· CRM system can cater to different requirements and different departments within a firm. Packaged CRM solution gives a static template for all, while custom CRM tool can be build to meet specific requirements for different levels within a company.
· CRM system offers information about customers. Firms can fetch the information, can copy it, modify it, use it, and display it. Custom CRM can create a meticulous and sophisticated database system for your business.
· Customized CRM system can identify the priorities and expertise of your business database. It is a very important feature to trace your valued customers out.
· Custom CRM system is less complex than packaged CRM system. This is because, customized CRM software is built with specifications of your wants and needs whereas, the former offers an all in one solution, which can be complicated for small and mid-size organizations. You can develop the custom CRM according to your specific needs.
Many business houses fail to decide whether they should go for packaged CRM system or custom CRM system. However, it is better to mention here that custom CRM is costlier since, it caters to your specific needs. This point and the aforementioned ones should be the major factors for you to determine your business need.
Buy or Build: Another dilemma, which often keeps organizations undecided, is whether to build a custom CRM or buy one. Developing a software for your organization is the best option, since it caters to your exact requirements and is less expensive. If you don’t want to take the hazards of hiring developers, you can buy a readymade custom CRM from another firm however, it may leave you leeway for modifications to meet your requirements. For extensive CRM development and customization services, visit http://www.evontech.com/open-source-erp-crm.html.