Why Your Business Enterprise Should Use Salesforce to Increase Productivity

 

"You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise."
– Patricia Fripp, an award-winning speaker, author, sales presentation trainer, and in-demand speech coach.

We're all living in a digital age where everyone and everything is connected, the way people have been doing business over the decades has not just changed but has evolved. And, so have the strategies we implicate to generate leads, convert those leads to prospective customers, and transforming negative relationships to positive. We are all well aware of that and the company that specializes in customer relationship management (CRM), Salesforce. 

It is one of the first global companies to bring together cloud-based CRM software successfully. Founded by the former Oracle executive Marc Benioff, Dave Moellenhoff, Frank Dominguez, and Parker Harris in 1999. Salesforce helps a business build strong relationships with its customers and draw benefits for long through the use of cloud technology. It facilitates to bridge the gap between a customer and a company.

New business revenue contribution to the economy and the jobs created by Salesforce bar chart graph

                 Source: IDC, 2019

According to a finding of an IDC study, the above bar chart shows that the net new business revenue contribution to the economy and the jobs created by Salesforce Cloud will increase rapidly between 2018 to 2024.

Let's go step-by-step through the reasons that hands-down makes Salesforce for businesses a necessity to understand its customers, connect with them, and build its customer base.

1. Salesforce offers a range of services to cover a company's CRM needs.

2. Salesforce claims that on an average, every company that uses Salesforce notices -

3. Majority Add-ons and tools support Salesforce.

The Add-ons developed by third-party developers when used with Salesforce makes it ten-fold more functional. It is excellent that the majority of these Add-ons support Salesforce, a few of which are mentioned below.

4. Salesforce list of mergers and acquisitions seems to grow by leaps and bounds.

As on date, Salesforce has acquired 61 organizations - the latest being Evergage on February 3rd, 2020.

Source: https://www.crunchbase.com/organization/salesforce/acquisitions/acquisitions_list#section-acquisitions

It’s top mergers those being beyond compare have been -

Other top acquisitions were ClickSoftware on August 7th’ 2019 for $1.35B, Demandware on June 1’2016 for $2.8B, ExactTarget on June 4th’ 2013 for $2.5B, Bonobo Al on May 6’2019 for $45M, Krux on October 3rd’ 2016 for $800M, and a host of others.

These groundbreaking Mergers and Acquisitions have resulted in Salesforce acquiring many major applications under its belt. Consequently, they now offer the best services in almost all fields. 

5. Salesforce Best Practices that contribute to providing the best customer service.

Salesforce says, “If the level of service isn’t consistent across departments, 73% of customers start looking for other brands.”

For this not to happen, Salesforce came up with a set of practices for every business to deliver consistent yet exceptional customer service.

These practices include hiring the right people, to treat them well, to manage customer expectations accurately, to focus on first impressions, to consistently collect data, to personalize the data and the customer’s experience, to be where the customers are, and to maintain focus. Salesforce clouds and software assist you in keeping track of all of the above. 

6. Collaboration with Apple to develop the best devices for business and the world.

On September 24th’ 2018 in San Francisco, Apple and Salesforce came into a strategic partnership to bring together #1 CRM management platforms and powerful mobile applications for Business on iOS (the world’s most advanced operating system). This partnership stressed over the following -

On November 18th, 2019 at Dreamforce - San Francisco, Apple, and Salesforce together announced the launch of two flagship applications from the world’s #1 CRM.

1. The redesigned Salesforce Mobile App - The New App features -

2. Trailhead GO learning App - A learning App for users to learn demanding skills consisting of modules and badges to help users get the job you want.  

Susan Prescott, Apple’s Vice President of Product Marketing for Apps, Markets and Services says

“Working together, Apple and Salesforce have helped hundreds of businesses, and millions of developers transform the way they work.”

The points mentioned above impressively stand out for Salesforce, but in addition to that, its customers also procure ease on business management and functionality. The features on Salesforce clouds offer the Sales rep with clarity on the dos and hows of maintaining accounts, contacts, tasks, reports, opportunities, all from a single place. It streamlines the entire process for a business.

Every business has individual needs, and Salesforce knows how to cater to all. How the user would want the tool to work for its company depends on the configuration and customization. The Salesforce Customization Services is what lets Salesforce address every business’s unique needs using APEX (a programming language) and VisualForce (a platform for front-end framework). These make navigation easy so that everyone can use Salesforce.

By now, you get how innovative this company is and how they never fail to surprise its customers with improved and innovative solutions. They pay heed to their customer’s reviews, requests, work on them, and come up with features as solutions. Thrice a year, Salesforce brings new features to the market, maintaining its reputation and providing the best in class customer satisfaction.

Businesses know of the expertise that comes to their company when working with Salesforce. Some of the top Salesforce consulting companies in India are -

The reason India's top companies outsource to Salesforce is that they know they will be putting their work in the hands of the specialists.

There is no reason why any business shouldn't get the most of Salesforce.