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To be a successful name in e-commerce industry…it is tougher than it sounds! With more and more businesses coming online, it is just not enough to have a web presence. Your webshop has to have something different, something unique that can make it stand out from the rest. Brick and mortar shopping has its own challenges but when it comes to e-commerce, make sure you are acquainted with all the rules and tricks of the game. If the audience finds sufficient reason to come back to your portal, be sure of its dramatic success.
Adding to the popularity of your webshop and publicizing it is not that tough if you know the right way to do it. Let’s have a look at some of the basic steps to make your e-commerce site popular.
Design & Layout: The first thing that hits the user about your website, is its design and layout. Make sure the design of your portal compliments the type of products you sell and the taste of your target audience. For instance, an e-commerce portal for children can always use motifs like flowers, teddies, balloons and the like. Whereas, a lingerie site may use sensuous patterns and warm colors like red and orange. The goal is to make the site appealing enough to attract more and more audience. Also avoid using cluttered layouts with images of products, reviews, multiple colors, motifs, columns and other sections, all into the homepage. Make sure the pages are well categorized and in order.
Focus on products: Products are the catch of your website and your prime focus should always be on the presentation of your storefront. Arrange for multiple views of every single item. From extreme zoom in to side views, make sure users get all round view of the products they want to buy. Arrange the products in neat categories for the users to find it easily. Also mention the availability of products clear. For the ones out of stock must belong to a separate category.
Payment: It is not easy to win the trust of your users. It takes a lot of time to convince the buyers. The best way to start with the process, is to keep your payment terms and prices transparent and clear. Make sure the price of every product is mentioned clearly. The taxes involved should also be displayed and there should be no hidden cost involved.
Also read 6 popular CMS platforms for e-commerce websites.
Shipping: The most challenging job is to make the shipping terms and charges understandable for the users. Make sure the delivery date and charges involved are explicitly mentioned. Also mention the mode of shipping for the merchandises.
Payment modes: There is no doubt that credit cards are the most popular mode of payment on web, but not all users are comfortable with it and therefore, your portal must have alternative payment modes like Internet banking, check payment, cash payment on delivery, and the like. This will naturally add to the popularity of your website.
Spread the word: No business has ever survived without being popular with the target audience and this is where publicizing your portal becomes important. Spread the word on social networks, online communities, forums, discussions, threads and wherever you feel it’s relevant to talk about it.
Discounts & Offers: Shoppers love discounts whether it is at a shopping mall round the corner or at your online store. Promote your website by giving out discounts, offers, and free gifts.
Get the customer talking: Encourage users to comment on your portal, on whatever aspect of your website it maybe. This will not only keep the users involved and interested in your website, but will also help you to understand the status and flaws of your website. You can do the improvements based on their comments.
You don’t have to be a pro or a technical expert to make your e-commerce portal popular with the users. All you need to have a little business sense where customer satisfaction comes above everything else. Contact us to get an eCommerce solution built from our eCommerce development company in India.