If you think social media marketing is just another form of marketing, then you are missing out on a great deal! Social media marketing is here to stay, because it is the best platform to build brand identity and create brand loyalty. All roads lead to ROI and that is what business houses see in social media marketing. To determine whether ROI shall be the sole priority of social media marketing or extensive Engagement is the key to its success, remains still a concern with most businesses.
Every social media campaign has direct effect on your ROI (Return on Investment). The real intention of being social on social media is to make maximum use of your network and drive in revenue. It is about getting (financial) returns on every effort, which can only be the growth in sales and business revenue. To make every penny count, you have to work on your social engagement metrics.
Social Media Engagement is intricately related to ROI. It paves way for businesses to get closer to the target consumers, convert them to leads, and track conversion rate for their goals. Be it Twitter, Facebook, Buzz, MySpace or Linkedin, engagement level must be high as nothing convinces consumers better than real-time interaction. Product marketing, feasible promises, creating brand awareness, solving queries, and resolving disputes…the more active a business is on social media platforms, better is the chance of getting maximum ROI. E-mail campaigns, social media optimization, unique landing pages, and promotional coupons are some of numerous ways to engage users and generate leads.
To decide what is more important, ROI or Engagement is a Chicken and Egg situation. The priority must be ‘Revenue’ and the only way to get it is by practicing profitable consumer interaction.