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EVON TECHNOLOGIES : Marketing

Digital marketing has long surpassed the advantages of traditional marketing, and it’s not an overstatement to say that digital marketers will have complete control over the customer experience in coming years. The rise of digital marketing is highly attributable to increasing use of mobile devices across the globe, currently driving nearly half of all the web traffic.

Our digital marketers offer personalized experiences to users to enhance engagement and turn them into loyal customers. Digital marketing is not about just pushing customers to buy your products or services, but offering them content that helps them solve their problems. It also involves using techniques that increase a brand’s visibility and ranking in search engine results pages (SERPs). Without a doubt, digital marketing is a great means of identifying prospective customers who exist on the Internet, like social media.

Techniques our digital marketers use to help your business touch new heights:

Search Engine Optimization (SEO)

SEO helps improve your site’s rankings on major search engines, like Google, Yahoo, Bing. SEO is divided into two categories Off-page SEO and Onpage SEO.

On-page SEO

On-page SEO means working on your website to help it rank as high as possible on SERPs. On-page SEO involves:

 

Keyword listing, Meta Descriptions, Meta Tags, URL Structure, Body Tags (H1, H2, H3, H4, etc.), Keyword Density, Image SEO and Internal Linking.

Off-page SEO

Off-page SEO means working off your website to help improve ranking of your site. Off-page SEO involves link building via guest posting on reputed and high domain authority (DA) websites.

App Store Optimization (ASO)

Like SEO, ASO is for app stores. A plethora of apps comes to app stores, like Google Play or iOS App Store, on daily basis. Without ASO, chances are high that your app will be lost somewhere way down without downloads. ASO helps move up you app in app stores so that users can find them easily.

Pay-per-click (PPC) Advertising

Pay-per-click means running ads and you pay only when your ad is clicked. PPC helps target particular audience when they enter specific search terms. They see your ad as “sponsored result” on the top or side of a search engine results page (SERP).

Email Marketing

Email marketing is the quickest way to reach customers with your offerings. We create engaging, relevant, informative, and entertaining email marketing campaigns to produce fruitful results.

Mobile Marketing

Mobile marketing has become pivotal to digital marketing as people are increasingly using mobile devices. Mobile marketing involves SMS, MMS, in-app marketing, etc.

Social Media Marketing

Social media has become an integral part of our lives. Most of us now can’t imagine our lives without Facebook, Twitter, Instagram, Pinterest, etc. Social media is a great platform to market content as it significantly helps increase brand awareness, drive traffic, and generate leads.

Marketing Automation

Marketing automation refers to the using tools to automate marketing actions. Our marketing team uses cutting-edge tools to automate repetitive marketing tasks such as emails, social media, and other website actions.

This article is a part of the Evon Technologies: Startup Accelerator series. For our other service offerings, please choose any of the below:

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Evon is a software development consulting company based in India. We are a 250+ people company. We primarily service clients who want to either completely outsource a new idea or are looking to build an offshore team.

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