Web business is on the rise. Various techniques and methods are being used by the business houses to make their company website popular with the global audience. Earlier, SEO was the sole technique of website promotion; however, with the induction and popularity of social networking sites in our daily life, business houses have started implementing another technique, namely Social Media Optimization or SMO. It is a method, in which a website can be optimized through social media. In other words, it is an online process for website promotion, where businesses share website information about services and products with their online social community or group.

For SMO, the most important thing to determine is which social networking sites should be opted for. There are many social networking sites such as Twitter, Facebook, Linked in, ibibo, mix, Myspace, Flickr and many more. You need to select the social networking sites very carefully, so that your website content can reach the maximum amount of readers.

Posting content and building links… these are the crucial factors for success of SMO. Content can be of any form such as article, photo, video etc. Content should be shared with your social audience regularly. Link building is another vital point for making your website popular. Link your website with popular social networking sites. This method can invite more traffic to your site, and thereby increase rank of your website pages on search engines.

Other methods of SMO:

Blogging: Create your company blog. This is the cheapest and most efficient way to promote your website by sharing vital information about your company and its services.

Book marking: Tag your website pages so that your social consumers can bookmark the content of the website.

Forums: It is the easiest way to promote your website links and keywords. It allows web users to discuss about your services.

RSS feeds: Through RSS feeds you can publish latest news and videos.

Video and photo sharing: You can share your videos and photos with the social networking sites to generate more traffic.

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Rules of SMO:

There are some rules to follow where social media optimization is involved.

Increased linkability: Update your website regularly after an interval. Linkability can be enhanced through blog posting, white papers etc.

Making easier tagging and bookmarking: Make provision in your website that the users can tag and bookmark your web pages.

Inbound links: Inbound links can make your page rank higher on the SEO and at the same time can popularize your site. You can declare rewards to inbound links for better results.

Content Update: Frequently update your content with audio, video, or photo.

Create mashups: Different websites use different technique for mashup however, RSS feeds can be very handy to create and increase mashups.

Increase participation: No matter if your product is discussed or not, you should always participate in the discussion to create awareness of your existence.

Bang on target (Audience): You need to trace your target audience to mold your content according to them.

Build influential content: Content is the most vital aspect of a website. Be it an article, blog, or video, a content says it all about your website.

Be yourself: In SMO, there is no chance of faking it. Your social identity will build your self-identity as a business house.