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Nobody had perhaps thought when mobiles phones were born that they would one day become an essential part of marketing. The popularity of mobile phones and apps has gone sky high, especially in the past few years. Mobile apps have become an important cog in the wheel of marketing strategies of many businesses world over. However, it’s difficult to devise a marketing plan without getting a deep insight into mobile app statistics. So, here I am bringing for you 7 stats that highlight the importance of mobile app marketing.
Number of mobile subscriptions surpasses the world’s population
According to Ericsson’s most recent Mobility Report, the total number of mobile subscriptions in 2015 outnumbered the number of people living on our planet. The implication is crystal clear that smartphones have become the first choice of people to access the Internet.
Image source: statista.com
2. 58% Rise in smartphone application usage over the last year
A new report by Yahoo-owned mobile analytics firm Flurry shows that overall smartphone app usage grew by 58% in 2015.
A major chunk, i.e. 48%, of the 58% growth in app usage came from existing users in 2015, up from 20% the previous year.
Personalized apps, like Android-lock screens, witnessed a skyrocketing rise of 332% in session usage.
News and magazine apps, on the other hand, recorded a staggering growth of 135% in 2015.
Image source: http://flurrymobile.tumblr.com/
3. Android apps rocked in 2015
Another interesting fact about mobile apps, according to a report by App Annie, is the total time spent on Android mobile applications soared by 63% in 2015. Â
Image source: App Annie
The report shows that the downloading gap between Android apps and iOS apps is widening at an unprecedented pace. However, an important point to note here is that Android apps are still way behind iOS apps when it comes to monetization. The key is to develop apps that are available to both Android users and iOS users since the duo reign the app market combined.
Emerging market like India, Brazil, Indonesia, Turkey and Mexico are making a significant contribution in the growth of Android app market.
4. Google Play will become the leader in app market by 2020
The App Annie report also shows that Google Play store will have 166.4bn app downloads by 2020. Such an abundance of app downloads will take Google Play store to the number one position in the app market.
5. Apple iOS will make the highest app revenue in 2020
Although Google Play Store is estimated to continue record the highest number of app downloads in future, Apple iOS is expected to remain at the top in terms of app revenue. Apple iOS app revenue was 75% higher than that of Google Play store in 2015 despite the latter having twice the number of app downloads than the former’s in the same year. Â
Apple iOS app revenue will touch the $45bn dollar mark in 2020, almost 200% up from 2015.
6. One billion people will use mobile commerce to shop in 2018
More and more people are moving to online shopping every day. However, there is a clear shift in the trend of online shopping - shoppers are now increasingly using their smartphones to shop online instead of desktops.
It is expected that m-commerce buyers will exceed to 1 billion in 2018.
Image source: Statista.com.
7. Mobile ad spending to reach $200bn by 2019
Investment in mobile marketing will keep growing over the years. The market for mobile advertising is growing at such a rapid pace that it will soon surpass all other digital platforms. Since people are now spending more time on their smartphones than PCs, many businesses are feeling the need of investing a hefty sum of money in mobile ad spending. So much so that, $200bn will be spent on mobile ad spending by the end of 2019, says a report by eMarketer.
Smartphones present a great marketing opportunity to businesses. I have offered you an insight into now and future of mobile app marketing through some significant stats. If you want to add some more stats and give readers additional information on mobile app marketing, please share them in the comment box below.