I am a big fan of Netflix shows, but even a bigger fan of Netflix itself. The reason being Netflix’s business intelligence (BI) that is secretly predicting the future of sales and marketing. If you also want to be a smart marketer and take your business to new heights, being Netflix intelligent is something you would want to be like. Let’s understand, why?
How Netflix's Business Intelligence is Quickly changing the Sales and Marketing Landscape?
If you are a Netflix subscriber, you would have noticed that Netflix recommends types of shows or movies that you love to binge on. While most businesses now understand the value of data collection and data mining to make informed decisions and meet individual preferences, Netflix goes a step further. The media service provider not just recommends movies or shows to individuals based on their preferences, but also ensures no single experience even for the...
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The only thing that is constant in a software product is the continuous and rapid changes. The hurry to deliver something new and unique before someone else does in order to grab more business sometimes backfires due to the lack of quality. The same is true for bug fix release.
The question is not if quality should be ensured before any release or not but how it can be achieved within the timeframe. I have seen immense pressure on the developers and testers to release the fix quickly.
I remember a classic example, which can help us understand where and how test automation can make a difference:
One of our teams started working on a healthcare application with a team size of 5 developers and 2 test engineers. The application went live after one year of development and testing efforts. Stakeholders also had some plans for future releases with new features.... 
Technology advancements have made our lives so easy that we can easily find solutions to our different problems with a mere touch or swipe of our smartphones. The same holds true for mobile app developers as well.
Owing to ongoing technological advancements, app development no longer requires developers to toil hard at building different versions of a native mobile app just to ensure that it works seamlessly on different mobile platforms (Android and iOS). Developers can use a single codebase to build superior-quality apps for Android and iOS instead.
Writing different codebases to build different versions of a mobile app is not just laborious, but very time consuming and expensive as well. Thanks to the advent of cross-platform mobile app development tools (like React Native, Xamarin, NativeScript, etc.) for empowering developers to build native apps that feel equally at home on different mobile platforms.
When we talk about cross-platform app... 
A customer relationship management (CRM) software is a basic necessity of every business of today to manage client relationships, achieve business goals, enhance sales pipeline, generate leads and get a competitive edge. Salesforce, needs no introduction though, is the most popular CRM being used by businesses of all types and sizes all over the world. You perhaps already know that if you are using Salesforce as the CRM for your business.
However, the bigger question is, is an off-the-shelf Salesforce CRM effectively serving to your business needs? The reason I raised this question is that every business is different and has different requirements, workflows, and processes. To which, a basic Salesforce solution might not be a perfect fit as it might not suit your way of doing business and specific requirements.
For instance,
The limited numbers of fields being offered by an off-the-shelf Salesforce CRM may not be enough to... 
It was my friend’s birthday and I wanted to order muffins and a smart fitness watch for him. I picked up my mobile phone and opened Google to search for muffins first. The very next moment, Google search results displayed muffins almost all over my phone’s screen. I clicked on one of those and the next thing I saw was a popup, prompting me to install an Android application for a far better experience of ordering muffins.
I was now wondering in frustration why I would need to install the app from Play Store just to order muffins. All that I wanted was to order muffins from a website and get it delivered on that special day. Anyway, I refused to install the app and tried to scroll down for more options. But then, scrolling down became a challenge with the flaky UI and installation popup sitting at the bottom... 
Automation in healthcare has been a kind of tardy affair when banking and retail have been fast to catch the digital wave. Nevertheless, healthcare is now quickly moving towards automation to handle the influx of patients being created in the current era of Medicare, Affordable Care Act, etc. Besides, providing personalized care to every patient by keeping uninterrupted connectivity between all platforms (hospitals, clinics, and healthcare offices) and removing human errors are also among top priorities that healthcare is striving to address through automation. However, with automation, it’s important to ensure that personal data of patients is not compromised to which HIPAA (Health Insurance Portability and Accountability Act) compliance is a must.
Evon has a sound track record of building HIPAA compliant healthcare solutions that provide top care to patients while keeping their personally identifiable information safe. Below are some healthcare solutions that Evon has built in recent times.
Automated... 
Introduction
Two ardent cricket fans were interested in developing a fantasy cricket platform targeted for India. They conceived the idea and came prepared with the basics of the game algorithm. The clients wanted to develop a web and mobile application to allow users (primarily in India) to play fantasy cricket on their platform. Evon helped them with developing the applications and reach out to market in a short time period of six months.
Challenges
Scope preparation – The client came with the concept and the game idea, but not a definitive specification. Our Business Analyst worked with the client in converting the idea into a tangible scope for the MVP. Our BA also worked with the client on finalizing the approaches to various algorithms, iterating and testing the viability of these algorithms.
Cricket API – The core match data of the cricket matches was the key input for the application.... 
Two men in San Francisco couldn’t afford to pay rent for their loft apartment. To avoid eviction and make a few bucks, they rent out three air mattresses in their living room.
And, Voila! They soon get three paying guests (two men and one woman), who pay $80 each for bed and breakfast.
Ever since then, the idea was no longer limited to just help pay their rent, but become a billion-dollar behemoth in the sharing economy.
The two men I am talking about are Brian Chesky and Joe Gebbia, and the startup they built from the scratch is Airbnb. An unstoppable juggernaut now, Airbnb is currently valued at a staggering $38bn and has already been hailed as one of the most valuable startups in the US.
But, the bigger question is, how did they do it.
They Tested The Market by Launching an MVP
Brian and Joe realized that... 
Gone are the days when only tech entrepreneurs were able to build a tech startup, followed by a lucrative business. The last decade has witnessed a host of non-tech entrepreneurs bringing out-of-the-box startup ideas to fruition and making hundreds of millions of dollars or even more annually. Airbnb, Uber, Alibaba, and Tinder are some of the most successful tech startups that came from non-technical entrepreneurs.
However, the most important question to ponder over here is how a low tech geek can turn their tech-startup vision into reality?
If you’re a non-technical entrepreneur looking forward to build a tech startup, you should be prepared to overcome various technology barriers from the outset. The most common technology challenges that non-tech entrepreneurs face include:
No knowledge of coding and no clarity over where to start from and how
Not aware of what new and trending technologies fit your dream startup
Confusion over what... 
DevOps has taken a center stage in software development in recent years, with more and more software-powered organizations embracing it to outperform competition and stay ahead of the growth curve.
DevOps is not a job or title or profession, but a cultural shift to unify development team (Dev) and IT operations team (Ops) to accelerate the delivery of a quality software, market it faster and maintain almost 100% up time. The software engineering culture of every company is different, and so does its way of adopting DevOps culture. However, no matter what DevOps strategy you adopt for your business, it must enable you to look at a bigger picture to keep pace with fast changing customer demands, provide innovative customer experiences and quickly respond to requests.
How DevOps goes a Step Further from Agile
Agile methodology is very well known in the software development world for making the software development... 
