Image source: www.gamemarketeers.comNobody had perhaps thought when mobiles phones were born that they would one day become an essential part of marketing. The popularity of mobile phones and apps has gone sky high, especially in the past few years. Mobile apps have become an important cog in the wheel of marketing strategies of many businesses world over. However, it’s difficult to devise a marketing plan without getting a deep insight into mobile app statistics. So, here I am bringing for you 7 stats that highlight the importance of mobile app marketing.Number of mobile subscriptions surpasses the world’s populationAccording to Ericsson’s most recent Mobility Report, the total number of mobile subscriptions in 2015 outnumbered the number of people living on our planet. The implication is crystal clear that smartphones have become the first choice of people to access the Internet. Image source: statista.com  2. 58% Rise in smartphone application usage over the...
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source: www.linkedin.com You would agree that mobile apps are the trend of modern times. In fact, every business can reach out to masses through convenient apps that can be accessed from any place to make a purchase or avail services a particular company has on offer. Going by 2015 Q2 results, Android was dominating the smartphone market, with 82.8% marketshare worldwide. Now that Android has such a wide global reach, a business can certainly carve a niche for itself via Android development. A recent research estimates that almost half of online retail sales in the seven largest EU markets will happen on mobile devices by 2018. Does Android development mean you need to have a dedicated in-house team at your disposal and bear hefty costs? Thankfully no. Since several options are available to outsource your Android development project, you not only save significant costs for your... 
