The need to upgrade and modernize organizations has been discussed across various industries for more than a decade. Although we have been talking and hearing about digital transformation for years, it's only recently that businesses have decided to implement it. Various departments have started implementing initiatives to digitize their core assets, simplify customer experiences, and upgrade legacy technology. A mobile-first strategy is one of those initiatives that cannot be ignored. To accelerate digital transformation and deliver seamless user experiences, businesses must embrace a mobile-first approach and develop mobile testing strategies.
Mobile-first Design Approach Defined
The term "mobile-first" is used to represent a design approach where you begin with the smaller screen resolutions, designing mobile experiences first, and work your way up to larger screens. In contrast to traditional design, which often views the mobile user interface as a "secondary" version of the desktop design, this new approach emphasizes a more streamlined and efficient design process. A lot of times we build the entire product only to find out that most of its capabilities cannot be replicated on mobile, so instead you should work on what's important first and add more elements as you go. Mobile apps take you closer to your customers, providing personalized interactions with the users and acting as a refined data source.
Why Mobile-first Strategy Matters?
The ability of your website to adjust to different screen sizes and resolutions can directly affect its search engine rankings, a responsive website solves this. As of now, mobile devices account for 55.06% of website traffic, while 92.13% of internet users rely on mobile phones to go online. The overflow of mobile internet traffic is why the digital landscape has changed, with mobile devices overtaking computers for accessing the internet. To provide a better experience to mobile users, it is vital to consider the specific needs of these platforms. This involves utilizing specialized tools and creating authentic and engaging experiences that cater to users' personalized and context-aware demands. By keeping mobile testing and adapting to the mobile environment a priority, businesses can stay on top and fulfill the requirements of the mobile-oriented audience.
The Impact of Mobile on Digital Transformation
Mobile technology has made a big impact on digital transformation; particularly in the field of mobile testing. Mobile testing requires a mobile-first strategy due to the wide use of mobile devices and their unique features. As a result, businesses have had to prioritize mobile testing to optimize their applications and websites for mobile platforms.
Most companies adopting a mobile approach introduce it towards the end of the digital transformation process. As different as the earlier definitions of UI/UX were, we must move forward, restructure our approach, and include the mobile-first strategy earlier in the development process. Some businesses view mobile platforms as an additional step that complements their main product, while others see it as a trendy way to reach a larger audience. But, to provide the best possible user experience, we must prioritize testing on mobile devices since the majority of internet users access the web through mobile platforms.
Benefits of the Mobile-first Strategy
Apart from improving the user experience by designing and optimizing applications for mobile devices for seamless interface, there are many other benefits of making sure your business is mobile first.
Increased Customer Reach
Expanding into new markets with untapped potential is easier with mobile technologies. Whether you sell physical goods or services, using a mobile website or app can simplify product distribution and help you reach potential customers without the need for a physical store or office.
Leverage the Latest Technologies
Staying updated with current mobile app development trends is essential for organizations to remain competitive. A great example? Eyewear retail brands use augmented reality (AR) to enable consumers to try on different types of eyeglasses in 3D before buying, right from their mobile using their mobile app. Integrating emerging technologies like artificial intelligence, AR, and mobile wallets, and utilizing folding phones creatively can improve existing product offerings and make for a remarkable customer experience.
Get a Competitive Edge
According to a report from BI Intelligence, 77% of US adults own a smartphone and 53% own a tablet, showcasing the number of potential mCommerce customers. It is expected that retail mcommerce sales will account for 43.4% of total retail ecommerce sales in 2023, up from 41.8% in 2022. This indicates that incorporating mobile technology could be a successful approach not only for retailers but also for various industries and businesses as well.
New Revenue Channels
Mobile-first strategy lets you expand your revenue channels and even increase margins by offering new monetization strategies. There are a lot of monetization strategies for mobile apps such as paid products, in-app purchases, gamification elements, upgrades, and premium capabilities.
Boost Your Digital Transformation
It is widely known that major tech companies such as Google and Facebook adopted a mobile-first model several years ago. Top global retailers now consider the mobile-first approach a crucial element in their digital transformation efforts. Being a mobile-first business involves more than just responsive websites and mobile apps.
As is evident, to fully benefit from this approach you must adopt a mobile-first perspective for all business features. Evon Technologies has assisted many organizations in achieving digital transformation through our no-code mobile app development. Spur innovation with our software development company in India, and start by contacting us.