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How Marketing Automation and CRM Integration leads to Higher Conversion Rate?

There are so many virtues associated with Marketing Automation and Customer Relationship Management (CRM), but many sales and marketing departments are still unable to notch up the best for their businesses. And, one of the top reasons cited by
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Staff Augmentation or Managed Services: Which One to Choose?

Information technology (IT) departments face many challenges while working on two solutions: Staff Augmentation and Managed Services. Although both are reliable solutions, making a choice between them to achieve your goals could be a difficult task
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Top Reasons Why Offshore Software Development Continues to be Smart Choice of Businesses

Be it a website, app or any other form of software, the toughest challenge that most businesses face is to find right talent, hire them and retain them in-house. Startups, especially, have a limited budget and can’t bear the high cost of hiring
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7 Cloud Management Tools for Businesses to Choose from in 2017

  Cloud computing has become a mainstay in IT departments. According to a research by cloud solutions provider RightScale, 95% of businesses use cloud technology in some way or the other. Without a doubt, cloud computing has emerged as the most
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Python Development: 7 Less-Known-Yet-Helpful Libraries

Django continues to be the pick of libraries for Python developers. However, there are some not-so-well-known libraries that happened to gain traction among Python developers in 2016. In this blog, I am unveiling 7 Python libraries, excluding the
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Apache Hadoop vs Apache Spark: Two Popular Big Data Frameworks Compared

The term Big Data has created a lot of hype already in the business world. Chief managers know that their marketing strategies are most likely to yield successful results when planned around big data analytics. For simple reasons, use of big data
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7 Tools for Successful Big Data Analytics

Image Courtesy: studyin-uk.in Data collection and analytics have always been crucial to chief business managers’ capability of making right business decisions. But unlike past, databases now have data with high volume, velocity, and veracity. Going
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Why Are Marketers Shifting Their Focus From QR Codes To NFC Chips

  NFC (near field communication) chips have become the new buzzword for marketers across the world. With NFC chips, marketers feel that they can easily deliver product/marketing content to their target audience, and thereby give a big boost to
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7 Stats You Must Know about Mobile App Marketing

  Nobody had perhaps thought when mobiles phones were born that they would one day become an essential part of marketing. The popularity of mobile phones and apps has gone sky high, especially in the past few years. Mobile apps have become an
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Top Digital Marketing Trends to Look Out For

Last updated on June 13, 2017 The world has witnessed a rapid shift from analogue to digital in the past few years. Since digital content is catching more and more eyeballs on a daily basis, digital marketing has become the mainstream marketing
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