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What kind of tools qualify as Marketing Automation Tools? What is the need for marketing software in a Salesforce CMS? And what are your options for marketing automation tools when you have a Salesforce driven company? We are sure you all had these questions in your mind before you end up here. Marketing Automation tools can perform a lot of important tasks to optimize and satisfy the marketing needs of a company. Primarily, one should look for these four essential features in the marketing automation software - Email marketing, social media marketing, mobile messaging, and managing ads.
What does a Marketing Automation Software do?
Lead Capture
Lead capture is a way to gain customer's information and what they are looking for by building a landing page, also known as lead capture page. The visitors are asked to enter their details and needs on...
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A customer relationship management (CRM) software is something a company uses in order to stay connected with their customers and improve their productivity. Salesforce is one widely used cloud-based and SaaS-based CRM solution for managing the business’s relationships and interactions with customers. It helps your sales team to optimize and automate your workflow right from Marketing to after-sales, and on top of it, its ability to seamlessly integrate with existing business systems. For example, you can integrate it with your Marketing Automation tools like Hubspot, Active Campaign, and Marketo to name a few.
A while back, Salesforce announced that they are not going to roll out any further updates for their classic version of the software. Many companies that are still using the Classic mode of Salesforce for some reason, it’s time they should consider upgrading to Salesforce Lightning, a faster, updated and... 
A customer relationship management (CRM) software is a basic necessity of every business of today to manage client relationships, achieve business goals, enhance sales pipeline, generate leads and get a competitive edge. Salesforce, needs no introduction though, is the most popular CRM being used by businesses of all types and sizes all over the world. You perhaps already know that if you are using Salesforce as the CRM for your business.
However, the bigger question is, is an off-the-shelf Salesforce CRM effectively serving to your business needs? The reason I raised this question is that every business is different and has different requirements, workflows, and processes. To which, a basic Salesforce solution might not be a perfect fit as it might not suit your way of doing business and specific requirements.
For instance,
The limited numbers of fields being offered by an off-the-shelf Salesforce CRM may not be enough to... 
