Smart reading time for this article: 5.1 minutes
More than 150,000 businesses use Salesforce, a SaaS-based CRM solution, to maintain relationships with customers and drive growth, and many of which are small and medium-sized businesses. Once a startup itself, Salesforce leapt up by providing solutions for small business needs, and even today, when some of the biggest businesses across the world have hooked on to Salesforce, it’s small and medium enterprises (SMEs) that take the predominant seat. This is majorly because Salesforce continues to care for what helped them get off the ground and become what it is today - a billion dollar company with 19.6% CRM share.
So, without further ado, let’s discuss what makes Salesforce a go-to CRM for small and medium sized businesses, and why Evon is a perfect partner to turn your utopian SaaS idea into a palpable reality.
First things first, why Salesforce is among the...
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What kind of tools qualify as Marketing Automation Tools? What is the need for marketing software in a Salesforce CMS? And what are your options for marketing automation tools when you have a Salesforce driven company? We are sure you all had these questions in your mind before you end up here. Marketing Automation tools can perform a lot of important tasks to optimize and satisfy the marketing needs of a company. Primarily, one should look for these four essential features in the marketing automation software - Email marketing, social media marketing, mobile messaging, and managing ads.
What does a Marketing Automation Software do?
Lead Capture
Lead capture is a way to gain customer's information and what they are looking for by building a landing page, also known as lead capture page. The visitors are asked to enter their details and needs on... 
Smart reading time for this article: 3.7 minutes
A customer relationship management (CRM) software is something a company uses in order to stay connected with their customers and improve their productivity. Salesforce is one widely used cloud-based and SaaS-based CRM solution for managing the business’s relationships and interactions with customers. It helps your sales team to optimize and automate your workflow right from Marketing to after-sales, and on top of it, its ability to seamlessly integrate with existing business systems. For example, you can integrate it with your Marketing Automation tools like Hubspot, Active Campaign, and Marketo to name a few.
A while back, Salesforce announced that they are not going to roll out any further updates for their classic version of the software. Many companies that are still using the Classic mode of Salesforce for some reason, it’s time they should consider upgrading to Salesforce Lightning, a faster, updated and... 
Smart reading time for this article: 5.1 minutes
Blockchain, if somehow you didn’t get a chance to hop on it, is a technology game-changer that dazzled the world with cryptocurrencies like Bitcoin and Ethereum. Though I can’t really comment on the future of cryptocurrency at this juncture, the underlying technology (Blockchain) looks very promising to me for the long-haul. That I could say because Blockchain provides what today’s generation expect from the digital world - an open, decentralized system which is super secure, efficient, and transparent.
How is Salesforce using Hyperledger’s Blockchain to improve business?
But first, what is Hyperledger? Launched in December 2015 as a project of the Linux Foundation, Hyperledger is one great example that has risen over the Bitcoin hype and has actually blazed the trail to solve different real-world problems using Blockchain. Hyperledger’s major focus is on the enterprise application of Blockchain and creating tools for public... 
Smart reading time for this article: 3.7 minutes
It would be an understatement to say that the Internet, which originally started as a means of communication has become the most powerful channel of marketing in the history now. No company worth its salt can hope to survive without tapping into this pool of billions of potential users and consumers, especially when its competitors are making all efforts to do so. It will be just a matter of time when the gap between that company and its competitors becomes so wide, that there won’t be any hope left to bounce back and get into the game, if the said company doesn’t onboard today, right now. This becomes even more crucial when you are fighting for a niche audience. One example of where such a battle is raging on at full steam, is the market of Gaming. And in this industry too, one... 
If you have been part of a team that needs to work simultaneously on a spreadsheet which is stored in a cloud environment, then you will not find it difficult to understand what a blockchain is. A blockchain is a kind of ledger that is remotely stored but accessible to all users simultaneously. Anyone who is part of the blockchain network can access it and update it in real time. The intriguing part is that it is not stored anywhere at a single location, therefore cannot be compromised by a single hacker. What we get is a shared database which is continuously updated in real time.
To get back to the spreadsheet example used earlier, many of you might feel that you have already used such kind of a shared document at work. But the way that works is slightly different. Say A, B, and C are three members in... 
The Internet has revolutionized our lives in every possible and positive way we can think of. Although the Internet has become an inextricable part of our life, making it much convenient for us to shop online, renew car insurance, hunt for a job, or research for things that matter to us, there’s a dark side attached to it as well, i.e. loss of private information.
Do we really need to worry about our personal information that rests precariously on the Internet?
If you are a regular Internet user, you must have come across several websites asking for your personal information, like date of birth, email address, phone number, marital status, residential address, etc., before providing you the access to their content and offerings.
However, have you ever pondered over the fact that many of them don’t need your personal information to do business with you, but they still ask for... 
Blockchain is one of the most discussed buzzwords among tech entrepreneurs of today. Although the concept of blockchain was first introduced in 1991 by Stuart Haber and W. Scott Stornetta, the tech community started to realize its incredible potential after it gave birth to the first cryptocurrency and digital payment system, called Bitcoin, in 2009.
What led to Bitcoin’s success the most was a digital decentralized system that made peer-to-peer transactions possible without requiring an intermediary, such as a bank, for verification. Each Bitcoin transaction is verified by network nodes (members on the network) to prevent double-spend and added to a chain of blocks, called a public distributed ledger. The so-called Blockchain is nothing but this immutable growing chain of encrypted blocks.
For the better readability and navigation, here's a summary of what industries or applications we'll cover in this article. You can choose and jump to a topic of... 
No matter what type your business is, data analysis always plays a vital role in providing you a competitive edge and bring innovation in the way you do your business. Collating data to discover new business opportunities and meet customer expectations is not something very new, dating back to the decade of 70s. However, what has significantly changed since then is the amount of data growing everyday, its diversity and analytics techniques to make sense out of it.
The term Big Data was coined considering the abundance of data that exists today in structured, semi-structured and unstructured form. According to a new report from IBM Marketing Cloud, 90% of data that exists today was created in the last two years alone. The report further adds that nearly 2.5 quintillion bytes of data is created every day from numerous sources, like social media sites, business apps, public web, sensors connected to... 
Managing a project and taking it to fruition is one of the toughest challenges for project managers (PMs), regardless of business size. But the current digital arena is powerful enough to help PMs cover all sort of necessary project management paraphernalia. A good project management tool helps PMs keep project aspects in sync and meet project goals. Some standard functions of a project management tool are task management, collaboration, overview dashboards, tools to communicate with team members, scheduler, and administrative controls.However, it often becomes perplexing for PMs to choose a highly efficient project management tool as the tech market is flooded with them. That said, I am offering an insight into 5 project management tools along with feature comparison so that you can choose a project management tool that best fits your project requirements.5 Project Task Management Tools List - Free Online Feature Comparison#1 WrikeWrike, a winner of FinancesOnline Best Project... 
