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Be Netflix Intelligent to Grow your Business. Stop Shooting in the Dark!

I am a big fan of Netflix shows, but even a bigger fan of Netflix itself. The reason being Netflix’s business intelligence (BI) that is secretly predicting the future of sales and marketing. If you also want to be a smart marketer and take your business to new heights, being Netflix intelligent is something you would want to be like. Let’s understand, why? How Netflix's Business Intelligence is Quickly changing the Sales and Marketing Landscape? If you are a Netflix subscriber, you would have noticed that Netflix recommends types of shows or movies that you love to binge on. While most businesses now understand the value of data collection and data mining to make informed decisions and meet individual preferences, Netflix goes a step further. The media service provider not just recommends movies or shows to individuals based on their preferences, but also ensures no single experience even for the...
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Checklist for Smart SEO: How to Develop and Work On Your SEO Plan

Before I begin explaining the SEO checklist which goes into making an effective SEO plan for the successful marketing for any business, let me give you an introduction of SEO. It stands for Search Engine Optimization, which means optimizing a website as per the guidelines defined by major search engines like Google, Bing & Yahoo, so that a website can perform better in those search engines and come up higher on the search engine listing page for certain sets of keywords searched on them by a user. Smart SEO Checklist The SEO checklist I’m defining here is the sets of tasks that every SEO developer need to keep in mind right from the beginning of a website development. This checklist should have a certain hierarchy maintained so that search engines treat a website as a flawless (or as flawless as it can be) entity and provide it a better place among...
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The role of Quality Assurance Engineer is essential in Initial Business Analysis Meeting

In IT Industry, Product Owners- be it the Project Manager or Business Analyst, are mostly from development background. In general, developers have some misconceptions about QA and thus during SDLC, QA either doesn’t find any place or comes at last place in priority list. They have a tendency to think about specialized quality checks as least required thing and they think that it is a waste of time and money and keeping QA away from the project will reduce cost and in turn expect quality to directly come from production teams. Now question arises why they have misconceptions about QA? Answer: They carry some myths about QA which derive them to think so. Following are some of them. Myth: Testing can only start once product is developed – Truth: It’s true that testing of the product is based on the source code but several issues can be prevented during requirement review at early...
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Evon is a software development consulting companies based in India. We are a 250+ people company. We primarily service clients who want to either completely outsource a new idea or are looking to build an offshore team.

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