Smart reading time for this article: 6.6 minutes
What kind of tools qualify as Marketing Automation Tools? What is the need for marketing software in a Salesforce CMS? And what are your options for marketing automation tools when you have a Salesforce driven company? We are sure you all had these questions in your mind before you end up here. Marketing Automation tools can perform a lot of important tasks to optimize and satisfy the marketing needs of a company. Primarily, one should look for these four essential features in the marketing automation software - Email marketing, social media marketing, mobile messaging, and managing ads.
What does a Marketing Automation Software do?
Lead Capture
Lead capture is a way to gain customer's information and what they are looking for by building a landing page, also known as lead capture page. The visitors are asked to enter their details and needs on...
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A customer relationship management (CRM) software is something a company uses in order to stay connected with their customers and improve their productivity. Salesforce is one widely used cloud-based and SaaS-based CRM solution for managing the business’s relationships and interactions with customers. It helps your sales team to optimize and automate your workflow right from Marketing to after-sales, and on top of it, its ability to seamlessly integrate with existing business systems. For example, you can integrate it with your Marketing Automation tools like Hubspot, Active Campaign, and Marketo to name a few.
A while back, Salesforce announced that they are not going to roll out any further updates for their classic version of the software. Many companies that are still using the Classic mode of Salesforce for some reason, it’s time they should consider upgrading to Salesforce Lightning, a faster, updated and... 
Smart reading time for this article: 5.1 minutes
Blockchain, if somehow you didn’t get a chance to hop on it, is a technology game-changer that dazzled the world with cryptocurrencies like Bitcoin and Ethereum. Though I can’t really comment on the future of cryptocurrency at this juncture, the underlying technology (Blockchain) looks very promising to me for the long-haul. That I could say because Blockchain provides what today’s generation expect from the digital world - an open, decentralized system which is super secure, efficient, and transparent.
How is Salesforce using Hyperledger’s Blockchain to improve business?
But first, what is Hyperledger? Launched in December 2015 as a project of the Linux Foundation, Hyperledger is one great example that has risen over the Bitcoin hype and has actually blazed the trail to solve different real-world problems using Blockchain. Hyperledger’s major focus is on the enterprise application of Blockchain and creating tools for public... 
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Fixed Price Model is a popular model for outsourcing Software development projects and the question which follows is, which is the best development methodology for executing these projects?
The usual reasons why an organisation may want to opt for a Fixed price Model are:
Fixed Budget
Want to Explore the Outsourcing Model - no previous experience of outsourcing
From a vendor’s perspective, Fixed price projects translate into a Fixed and agreed scope. So, a lot of effort goes in defining the project scope, cost and contract terms.
So, the best fit projects for execution under a Fixed price agreement would ideally be small to medium in size, where the project requirements are well defined in advance.
The Waterfall model can be used for executing such a project. Even for very small projects, ideally, the waterfall model should be customized so that the project... 
Smart reading time for this article: 3.7 minutes
It would be an understatement to say that the Internet, which originally started as a means of communication has become the most powerful channel of marketing in the history now. No company worth its salt can hope to survive without tapping into this pool of billions of potential users and consumers, especially when its competitors are making all efforts to do so. It will be just a matter of time when the gap between that company and its competitors becomes so wide, that there won’t be any hope left to bounce back and get into the game, if the said company doesn’t onboard today, right now. This becomes even more crucial when you are fighting for a niche audience. One example of where such a battle is raging on at full steam, is the market of Gaming. And in this industry too, one... 
Scrum, as you may know, is considered to be the numero uno framework to implement what is known to be one of the most popular software development philosophies called Agile. But, the question is what you may not know about Scrum. Well, I think it’s the six main principles of Scrum that are pivotal to the success of any software development project that uses Agile to carry out the SDLC process. That said, I won’t beat around the bush or belabour, and rather get you straight to those six pillars that make Scrum stand taller than its counterparts, like Kanban, Lean Software Development, Extreme Programming, etc.
Six Main Principles to apply the Scrum Framework
Empirical Process Control
The word Empirical means based on experience rather than on theory or pure logic. So, instead of laying down all the requirements in the contract and doing detailed upfront planning, Scrum application entails... 
As begins the month of September, rains come to a halt in Dehradun and the weather becomes just perfect to go out and play India’s most favourite sport Cricket. The wave of excitement also strikes Evonians as soon as the cricketing season arrives. The bats and balls come out, and the preparation to participate in the most-awaited inter-office cricket tournament EPL (Evon Premier League) goes in the full swing.
With all the teams ready to go all guns blazing, the EPL season 4 kicked off on September 21, 2019, featuring six teams with maximum 16 players each.
Tech Warriors (Captained by Ankit Chauhan)
Evon Jaguars (Captained by Akash)
Mobile (Captained by Jitendra Bhumival)
Rainbow 11 (Captained by Abhishek Raturi)/
PHP R. Challengers (Captained by Subhash Purohit)
Logic Simplified (Captained by Abhishek Raturi)
The gusto was quite a thing to see on the field that sometimes even made watchers to... 
An independent Hydraulic fracture stimulation, engineering, and training company joined hands with Evon Technologies to revamp its legacy desktop app into a web app and migrate it to the cloud.
The desktop app was built decades back in 1984 and many tech partners that the client reached out to before Evon were a little shaky taking it up. The complex geological engineering running behind the legacy software was quite a challenge, but Evon took the initiative to execute the technology transformation of the legacy software. It’s been over a year now that Evon has been successfully delivering the results the clients expected.
The work is still in progress, and Evon’s team is on it to bring it on a par with today’s advanced, user-friendly technological solutions. For this blog, I am mentioning below some of the areas where Evon has helped clients in the last one year to achieve their... 
Two entrepreneurs wanted to build an aviation web app that would make air travel a rigmarole-free experience. The idea was to provide a better way to fly which would allow customers to travel from convenient private airports, book tickets even on the same day, arrive just 20 minutes before departure time and fly to their destinations in the shortest time possible. The air travel web app, currently just over a year old, is successfully providing users a professional class experience of flying and is on a fast-track route to success.
Evon Technologies, a software development company in India, helped the clients build the web app from scratch and facilitate a slick air ticket booking experience at all times.
The software product created manages complete operations like user management, membership management, flight management, bookings, invoicing, accounting & reports, etc. Evon built the complete architecture of the air travel app from scratch and... 
Evon Technologies organized Diwali celebrations at office for all of its employees, lifting the festive mood to the brim and bringing Diwali fun at the workspace. The mesmerizing rangoli, beautiful lamps, theme decoration on every floor and the sky-high enthusiasm among employees, who were all clad in Diwali ethnic wear, set the perfect tone to celebrate the festival of lights at office.
A Lucky Draw was also organized which made the office environment even more electrifying. There were various exciting gifts on display, like iPhone XR, Fitbit, Wrist Watch, Shopping Vouchers, Cash prizes, Bluetooth Headphones, etc. All employees picked one chit each one by one from a bowl and upon unfolding, got a gift that was printed inside the chit. Loud cheers and clappings ensuing after each gift being announced imbued the office environment with just right feelings and mood to celebrate the festival of lights.
Winning the iPhone turned... 
