I am a big fan of Netflix shows, but even a bigger fan of Netflix itself. The reason being Netflix’s business intelligence (BI) that is secretly predicting the future of sales and marketing. If you also want to be a smart marketer and take your business to new heights, being Netflix intelligent is something you would want to be like. Let’s understand, why?
How Netflix's Business Intelligence is Quickly changing the Sales and Marketing Landscape?
If you are a Netflix subscriber, you would have noticed that Netflix recommends types of shows or movies that you love to binge on. While most businesses now understand the value of data collection and data mining to make informed decisions and meet individual preferences, Netflix goes a step further. The media service provider not just recommends movies or shows to individuals based on their preferences, but also ensures no single experience even for the...
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Outsourcing has come a long way since the 1700s when businesses first started to outsource specific business processes outside their country primarily to save cost and control the headcount. But today, outsourcing has also become a big means of staying ahead of the competition by conserving energies dedicated to core competencies. Many businesses across the globe now gain skills and resources lacking internally by offloading non-core competencies to experts in another country, that too at low cost.
Among various outsourcing services, IT outsourcing is one that several businesses in the US, UK, Canada, Australia and many more leverage to achieve their business goals fast. Let’s talk about why IT outsourcing has become a global phenomenon and why India tops the list of favorite IT outsourcing destinations.
Advantages of IT Outsourcing to India
Largest Base of IT Professionals in the World
It’s not surprising to hear that the widest availability of... 
Are you also enticed by the idea of IT outsourcing to India but the challenges associated with it keeping you on the fence? If yes, this blog is for you as it takes a deep dive into the pain points of IT outsourcing to India and how Evon Technologies handles those to put clients’ worries to rest and help them achieve their business goals fast.
Let's breakdown the challenges of IT outsourcing to India and Evon's take on fixes.
You’re a new startup without prior experience of hiring an outsourcing team in India
It’s true that India has the biggest pool of IT talent in the world. But, being a first-timer (like most startups) in hiring an outsourcing team surfaces concerns over if you’re hiring the right people. Trust is alright but not to the full extent, and you will not want to be in the make-or-break situation.
Evon offers... 
IT outsourcing is a very popular business practice accepted and implemented by organizations across the globe. Software outsourcing has brought several organizations in the US, Europe and Canada the opportunities to cut business cost, focus on core competencies, reduce the time to market, and have an edge over the competition.
Now, when we are talking about software outsourcing, it’s very important to mention that India by far is the most preferred outsourcing destination for software development. This blog explores why India is the world leader in software outsourcing business.
Why is India the Biggest Software Outsourcing Hub?
Biggest Pool of Talented Professionals
India is known to have the biggest talent pool of IT professionals, with nearly 3.1 million graduates adding to the workforce each year. The vast and highly skilled talent pool in India comes from the finest universities in the country and scores very high in problem-solving and timely... 
The only thing that is constant in a software product is the continuous and rapid changes. The hurry to deliver something new and unique before someone else does in order to grab more business sometimes backfires due to the lack of quality. The same is true for bug fix release.
The question is not if quality should be ensured before any release or not but how it can be achieved within the timeframe. I have seen immense pressure on the developers and testers to release the fix quickly.
I remember a classic example, which can help us understand where and how test automation can make a difference:
One of our teams started working on a healthcare application with a team size of 5 developers and 2 test engineers. The application went live after one year of development and testing efforts. Stakeholders also had some plans for future releases with new... 
Technology advancements have made our lives so easy that we can easily find solutions to our different problems with a mere touch or swipe of our smartphones. The same holds true for mobile app developers as well.
Owing to ongoing technological advancements, app development no longer requires developers to toil hard at building different versions of a native mobile app just to ensure that it works seamlessly on different mobile platforms (Android and iOS). Developers can use a single codebase to build superior-quality apps for Android and iOS instead.
Writing different codebases to build different versions of a mobile app is not just laborious, but very time consuming and expensive as well. Thanks to the advent of cross-platform mobile app development tools (like React Native, Xamarin, NativeScript, etc.) for empowering developers to build native apps that feel equally at home on different mobile platforms.
When we talk about cross-platform app... 
A customer relationship management (CRM) software is a basic necessity of every business of today to manage client relationships, achieve business goals, enhance sales pipeline, generate leads and get a competitive edge. Salesforce, needs no introduction though, is the most popular CRM being used by businesses of all types and sizes all over the world. You perhaps already know that if you are using Salesforce as the CRM for your business.However, the bigger question is, is an off-the-shelf Salesforce CRM effectively serving to your business needs? The reason I raised this question is that every business is different and has different requirements, workflows, and processes. To which, a basic Salesforce solution might not be a perfect fit as it might not suit your way of doing business and specific requirements.For instance,The limited numbers of fields being offered by an off-the-shelf Salesforce CRM may not be enough to enhance your sales pipeline... 
It was my friend’s birthday and I wanted to order muffins and a smart fitness watch for him. I picked up my mobile phone and opened Google to search for muffins first. The very next moment, Google search results displayed muffins almost all over my phone’s screen. I clicked on one of those and the next thing I saw was a popup, prompting me to install an Android application for a far better experience of ordering muffins.
I was now wondering in frustration why I would need to install the app from Play Store just to order muffins. All that I wanted was to order muffins from a website and get it delivered on that special day. Anyway, I refused to install the app and tried to scroll down for more options. But then, scrolling down became a challenge with the flaky UI and installation popup sitting at the bottom... 
You’re in the office and it’s natural for you to feel hunger pangs at 1 in the afternoon. So, it’s a routine task to grab your smartphone around 12:30 pm every day and order your lunch using a food app. So, you first open the app, choose a restaurant and an item on the menu, select your delivery address, and then finally pay to get the food delivered for satiation. But, spending 10 minutes in the same mundane process every day no longer feels to be a pleasing experience.How Artificial Intelligence (AI) reshapes the Way You Interact with Mobile AppsNow imagine, you get a new food app that can copy your intelligence and learn from your food ordering behavior for 10 days, so much so that it can take action on its own to fulfill your intent. The app learns that you order a salad on Monday from Hale and Hearty,... 
If you have been part of a team that needs to work simultaneously on a spreadsheet which is stored in a cloud environment, then you will not find it difficult to understand what a blockchain is. A blockchain is a kind of ledger that is remotely stored but accessible to all users simultaneously. Anyone who is part of the blockchain network can access it and update it in real time. The intriguing part is that it is not stored anywhere at a single location, therefore cannot be compromised by a single hacker. What we get is a shared database which is continuously updated in real time.To get back to the spreadsheet example used earlier, many of you might feel that you have already used such kind of a shared document at work. But the way that works is slightly different. Say A, B, and C are three members in a team,... 
