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What kind of tools qualify as Marketing Automation Tools? What is the need for marketing software in a Salesforce CMS? And what are your options for marketing automation tools when you have a Salesforce driven company? We are sure you all had these questions in your mind before you end up here. Marketing Automation tools can perform a lot of important tasks to optimize and satisfy the marketing needs of a company. Primarily, one should look for these four essential features in the marketing automation software - Email marketing, social media marketing, mobile messaging, and managing ads.
What does a Marketing Automation Software do?
Lead Capture
Lead capture is a way to gain customer's information and what they are looking for by building a landing page, also known as lead capture page. The visitors are asked to enter their details and needs on...
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It would be an understatement to say that the Internet, which originally started as a means of communication has become the most powerful channel of marketing in the history now. No company worth its salt can hope to survive without tapping into this pool of billions of potential users and consumers, especially when its competitors are making all efforts to do so. It will be just a matter of time when the gap between that company and its competitors becomes so wide, that there won’t be any hope left to bounce back and get into the game, if the said company doesn’t onboard today, right now. This becomes even more crucial when you are fighting for a niche audience. One example of where such a battle is raging on at full steam, is the market of Gaming. And in this industry too, one... 
A customer relationship management (CRM) software is a basic necessity of every business of today to manage client relationships, achieve business goals, enhance sales pipeline, generate leads and get a competitive edge. Salesforce, needs no introduction though, is the most popular CRM being used by businesses of all types and sizes all over the world. You perhaps already know that if you are using Salesforce as the CRM for your business.
However, the bigger question is, is an off-the-shelf Salesforce CRM effectively serving to your business needs? The reason I raised this question is that every business is different and has different requirements, workflows, and processes. To which, a basic Salesforce solution might not be a perfect fit as it might not suit your way of doing business and specific requirements.
For instance,
The limited numbers of fields being offered by an off-the-shelf Salesforce CRM may not be enough to... 
