WalkMe is a leading digital adoption platform (DAP), purpose-built to simplify user experience and drive productivity. It empowers seamless onboarding, efficient training, and ongoing support. Its interactive guidance, real-time tips, and automation capabilities make it an indispensable solution for organizations embracing digital transformation. The company’s online home, walkme.com, showcases the diversity of its products and solutions, highlights client success stories, and offers rich learning resources, from webinars to whitepapers and eBooks.
In WalkMe’s successful journey, Evon Technologies, a software development company in India, has an important and ongoing part to play. Let’s see how.
The Starting Point: Pre-Transformation
Evon’s journey with WalkMe began at a pivotal moment. The company’s website already provided essential product information, introducing digital adoption and demonstrating benefits like improved onboarding, reduced training costs, and enhanced user productivity. However:
- The site’s design was static, with simple navigation and basic forms for capturing leads.
- Content was limited, especially in blogs and glossary resources.
- Efforts toward SEO-driven, organic growth hadn’t yet matured, and
- Customer help was confined to a straightforward help center featuring release notes and a basic product knowledge base.
WalkMe’s in-house teams (spanning design, marketing operations, R&D, sales, security, and legal) were all in place, but the website needed to evolve to keep pace with business ambitions.
From Static Site to Sales Engine: What Changed
WalkMe’s requirements centered on ongoing support, continuous enhancement, and the addition of new functionalities to the site as business needs shifted.
The Build: Key Functionality Delivered
- Implementation of new, sophisticated designs for a platform serving diverse audiences (prospective clients and existing customers alike).
- Seamless integration of various forms with Salesforce via a custom .NET server acting as a middleware layer for lead handling.
- Introduction of systems for saving leads as logs and identifying missing data, with subsequent uploads handled through the Salesforce DataLoader tool.
- Creation of targeted landing pages tailored to individual campaigns and audience segments.
- Expansion of the glossary section to attract and inform organic visitors by clearly explaining industry concepts and terminology.
- Rollout of intuitive navigation and a mobile-responsive design for optimal accessibility.
- Deployment of rich visuals, engaging animations, and interactive elements that increase user engagement.
- Enhancement of the support site’s user experience, contributing to better customer service.
A Partnership, Not a Project
Website Support and Development
We stepped in to provide responsive support and continuous development for WalkMe’s entire digital ecosystem. Our focus always remained on ensuring smooth operations and adaptability. Combining ongoing website monitoring with prompt resolution of technical issues and regular performance optimizations, we improved user experiences across the board. Our work extended to creating and tailoring new landing pages to match WalkMe’s evolving marketing strategies, product launches, and business priorities.
Lead Generation
WalkMe’s website employs robust lead capture forms. Each form submission triggers a secure transmission of data to a custom .NET-based server hosted on Windows, which processes the information before delivering it to Salesforce. This integration equips WalkMe’s sales team to efficiently track and nurture potential clients, ensuring every opportunity is harnessed.
Managing the Support Subdomain
Our responsibilities also include managing support.walkme.com, a crucial resource tailored for WalkMe customers. The site is securely protected by a login popup and Single Sign-On (SSO), exclusive to authorized users. Powerful AI search capabilities generate dynamic, context-relevant results to any customer query, streamlining support and amplifying the customer experience.
Cultivating Organic Growth: Glossary and Blog
WalkMe’s website now features dedicated sections devoted to capturing organic traffic. A comprehensive glossary helps users understand key terms and concepts related to digital adoption platforms. The blog is a vibrant source of thought leadership, industry insights, company updates, and product news, all working in tandem to boost brand visibility and engagement.
Quality Assurance: Raising the Bar
When our partnership with WalkMe began, their QA resources were minimal: only one QA analyst and two developers supporting key releases. Despite these constraints, WalkMe’s QA ensured every feature and update underwent rigorous testing prior to deployment, resulting in consistently high-quality project delivery. As the business scaled, so did the QA team. Today, five skilled professionals are dedicated to guaranteeing seamless functionality and outstanding user experiences across all projects.
QA testing now occurs sequentially across three dedicated environments:
- Development: Initial testing of new features and fixes.
- Staging: Simulated pre-production testing under real-world conditions.
- Production: Final verification to ensure flawless functionality in the live setting.
Testing focuses on prioritized screen resolutions, guaranteeing optimal website performance across devices.
QA Flows
- Full QA Testing: In-depth, end-to-end validation for major updates and high-impact pages (e.g., landing pages, customer stories).
- All functionalities, UI elements, and workflows are tested.
- Positive, negative, and edge-case scenarios are examined.
- Testing spans supported devices, resolutions, and browsers.
- Detailed documentation of test cases and results is maintained.
- Ensures every release is robust, bug-free, and ready for production.
- Shallow QA Testing: Quick evaluation for minor updates or changes.
- Focuses on primary features and critical workflows.
- Fast execution for rapid feedback.
- Does not cover edge cases or less critical functionalities.
- Manual Testing and Issue Tracking:
- All test scenarios and detected bugs are logged in Excel sheets.
- “A level” critical bugs are flagged and communicated directly to developers via messenger for immediate resolution, expediting fixes during active cycles.
- Routine Sanity Testing:
- Conducted every Friday to confirm stability of key features and workflows.
- Focused tests on critical pages such as forms, landing pages, customer stories, pricing, and navigation.
- Identified issues are resolved promptly, often on the same day.
Purpose and Impact of Sanity Tests:
- Proactively ensures that core functionalities remain stable after updates.
- Allows the team to resolve issues before escalation or before higher management is affected.
- Maintains a consistently reliable, high-quality website user experience.
This disciplined, multi-layered approach ensures WalkMe’s customers enjoy a stable, intuitive, and consistently high-performing digital experience week after week.
The Technology Stack Behind the Scale
WalkMe’s evolving web presence thrives on a modern technology stack, with Evon’s experts driving it:
- Frontend: HTML, JavaScript, SCSS, React
- Backend: PHP, WordPress, Gutenberg Editor
- Database: MySQL
- Project Management: monday.com
What This Partnership Shows
The WalkMe journey is a testament to what focused collaboration can achieve. By weaving together strategic support, robust development, innovative functionality, and rigorous quality assurance, WalkMe continues to set standards in digital adoption, helping users, clients, and teams unlock the full potential of technology.
Meanwhile, Evon Technologies continues strong in offering cost-effective and flexible IT staffing solutions to its valued clients. Our Tier-2 location in the education capital of India gives us first access to a diverse pool of talent - for both technical and soft skills, for remote software development teams. We manage client expectations through clear communication, transparent processes, and teams which fit like puzzle pieces.
Write to us at sales@evontech or get in touch here to know all about our eHire model for scaling web teams.
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