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Be Netflix Intelligent to Grow your Business. Stop Shooting in the Dark!

I am a big fan of Netflix shows, but even a bigger fan of Netflix itself. The reason being Netflix’s business intelligence (BI) that is secretly predicting the future of sales and marketing. If you also want to be a smart marketer and take your business to new heights, being Netflix intelligent is something you would want to be like. Let’s understand, why? How Netflix's Business Intelligence is Quickly changing the Sales and Marketing Landscape? If you are a Netflix subscriber, you would have noticed that Netflix recommends types of shows or movies that you love to binge on. While most businesses now understand the value of data collection and data mining to make informed decisions and meet individual preferences, Netflix goes a step further. The media service provider not just recommends movies or shows to individuals based on their preferences, but also ensures no single experience even for the...
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5 Most Effective Strategies for Growth Hacking

Growth Hacking The term growth hacking has created a lot of buzz already, with Facebook, Hotmail, Twitter, Instagram etc having grown beyond expectations and estimations of many renowned growth experts world over. You must be thinking what’s this new jargon is all about, right? Well, growth hacking is actually the linchpin for startups to grow a new business and it is completely different from traditional means of marketing, like ads on television, radio, newspaper or setting up big distribution partnerships. Until now, Search Engine Optimization(SEO) was the only means to grow business by attracting visitors to a particular website through improvement in its ranking in search engine results. However, SEO is not enough to get the much-needed growth to your business now, you must employ growth hacking techniques along with SEO to achieve the objective.   The distinction between conventional marketing and growth hacking is very important to understand to get your...
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Evon is a software development consulting company based in India. We are a 250+ people company. We primarily service clients who want to either completely outsource a new idea or are looking to build an offshore team.

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