CALL US

  +91 8266041801

  +44 203 372 4609

  +1 408 454 6110

  evontech

Get Free Quote

Social Media Optimization

Web business is on the rise. Various techniques and methods are being used by the business houses to make their company website popular with the global audience. Earlier, SEO was the sole technique of website promotion; however, with the induction and popularity of social networking sites in our daily life, business houses have started implementing another technique, namely Social Media Optimization or SMO. It is a method, in which a website can be optimized through social media. In other words, it is an online process for website promotion, where businesses share website information about services and products with their online social community or group.

 

For SMO, the most important thing to determine is which social networking sites should be opted for. There are many social networking sites such as Twitter, Facebook, Linked in, ibibo, mix, Myspace, Flickr and many more. You need to select the social networking sites very carefully, so that your website content can reach the maximum amount of readers.

 

Posting content and building links… these are the crucial factors for success of SMO. Content can be of any form such as article, photo, video etc. Content should be shared with your social audience regularly. Link building is another vital point for making your website popular. Link your website with popular social networking sites. This method can invite more traffic to your site, and thereby increase rank of your website pages on search engines.

 

Other methods of SMO:

 

Blogging: Create your company blog. This is the cheapest and most efficient way to promote your website by sharing vital information about your company and its services.

 

Book marking: Tag your website pages so that your social consumers can bookmark the content of the website.

 

Forums: It is the easiest way to promote your website links and keywords. It allows web users to discuss about your services.

 

RSS feeds: Through RSS feeds you can publish latest news and videos.

 

Video and photo sharing: You can share your videos and photos with the social networking sites to generate more traffic.

 

Have a look at our complete range of digital marketing services

 

Rules of SMO:

 

There are some rules to follow where social media optimization is involved.

 

Increased linkability: Update your website regularly after an interval. Linkability can be enhanced through blog posting, white papers etc.

 

Making easier tagging and bookmarking: Make provision in your website that the users can tag and bookmark your web pages.

 

Inbound links: Inbound links can make your page rank higher on the SEO and at the same time can popularize your site. You can declare rewards to inbound links for better results.

 

Content Update: Frequently update your content with audio, video, or photo.

 

Create mashups: Different websites use different technique for mashup however, RSS feeds can be very handy to create and increase mashups.

 

Increase participation: No matter if your product is discussed or not, you should always participate in the discussion to create awareness of your existence.

 

Bang on target (Audience): You need to trace your target audience to mold your content according to them.

 

Build influential content: Content is the most vital aspect of a website. Be it an article, blog, or video, a content says it all about your website.

 

Be yourself: In SMO, there is no chance of faking it. Your social identity will build your self-identity as a business house.

 

Contact us for social media optimization and marketing automation implementation services

Offshore Custom Development
Social Media Plug-in for Joomla

Related Posts

Comments

 
No comments yet
Already Registered? Login Here
Guest
Thursday, 21 January 2021
If you'd like to register, please fill in the username, password and name fields.

SEARCH BLOG

salesforce development offshore software development offshore software development company CRM software Cloud computing java business apps mobile app development Big Data Analytics web development outsourcing Big Data app development J2ee mobile app development company C++ cloud IT consulting and software development IT developers software development web Salesforce customization Project Management developer Offshore development India Javascript Web app development Offshore development consultant Salesforce consulting Software development and testing Salesforce Cloud Services QA Android development Product Development automation Agile Development Python Salesforce cloud Social Media Marketing startups Agile product Development EmployeeEngagement project management methodology enterprise Node.js Salesforce development iOS apps data security Salesforce Lightning Salesforce Mobile Development Joomla developers software development outsourcing risk management Offshore software development services Salesforce CRM testing Evon Technologies digital marketing services QA and Testing MVP Development business analysts Progressive Web Apps digital marketing services india JUnit Recreationalactivity Salesforce AppExchange developers Virtual reality Digital Marketing AppExchange hiring Offshore development company AI in mobile apps Data security breach Java development tools consulting Scrum Web application data application Salesforce ISV partner app development company Artificial intelligence Business continuity Start-ups Android app development outsourcing DevOps applications GDPR MVP software offshore task management project management methodologies Project Manager programming

About Us

Evon is a Software Consultancy based in India. We are a 250+ people company. We primarily service clients who want to either completely outsource a new idea or are looking to build an offshore team

Recent Tweets

Evon Technologies

Find out how setting up and maintaining #Einstein #analytics #tools in #Salesforce can offer insights like contacts… https://t.co/W8wQA3aDMm

Evon Technologies

#Website customization means transforming your creative #ideas into functional reality. Here are some tips to know… https://t.co/4taudJSrQ8

Get in Touch

  +91 8266041801

  +44 203 372 4609

  +1 408 454 6110

  evontech

 This email address is being protected from spambots. You need JavaScript enabled to view it.

   A- 5, IT Park, Dehradun, Uttarakhand, India, PIN - 248001.

follow us on

×
We use cookies on our website to provide you with a more personalised digital experience and for analytics related to our website and other media. For more information, please review our Privacy Policy and Cookies Policy.