NFC (near field communication) chips have become the new buzzword for marketers across the world. With NFC chips, marketers feel that they can easily deliver product/marketing content to their target audience, and thereby give a big boost to their respective businesses. What are NFC chips?NFC chips pave the way for an easy wireless connection between a mobile device and an NFC tag. Although NFC chips are not something very new - their emergence dates back to 1980s - they have become very popular in the past few years as marketers see them as a brilliant way to deliver content from one device to another. The word “near” in near field communication signifies proximity since NFC chips-enabled smartphones can communicate with NFC tags only when they are 4 cms or less close to each other. Such a proximity ensures high security and privacy. Image source: www.makeuseof.com “NFC technology essentially converts smartphones into...
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