CALL US
Get Free Quote

7 Stats You Must Know about Mobile App Marketing

7 Stats You Must Know about Mobile App Marketing

 

Nobody had perhaps thought when mobiles phones were born that they would one day become an essential part of marketing. The popularity of mobile phones and apps has gone sky high, especially in the past few years. Mobile apps have become an important cog in the wheel of marketing strategies of many businesses world over. However, it’s difficult to devise a marketing plan without getting a deep insight into mobile app statistics. So, here I am bringing for you 7 stats that highlight the importance of mobile app marketing.

 

  1. Number of mobile subscriptions surpasses the world’s population

According to Ericsson’s most recent Mobility Report, the total number of mobile subscriptions in 2015 outnumbered the number of people living on our planet. The implication is crystal clear that smartphones have become the first choice of people to access the Internet.

 

151119-mobile-phone-subscriptions-population-outnumbered-statista-chart.jpg

Image source: statista.com

 

2. 58% Rise in smartphone application usage over the last year

 

A new report by Yahoo-owned mobile analytics firm Flurry shows that overall smartphone app usage grew by 58% in 2015.

 

  • A major chunk, i.e. 48%, of the 58% growth in app usage came from existing users in 2015, up from 20% the previous year.

  • Personalized apps, like Android-lock screens, witnessed a skyrocketing rise of 332% in session usage.

  • News and magazine apps, on the other hand, recorded a staggering growth of 135% in 2015.

 

 

23883689720_af50251775_h.jpg

Image source: http://flurrymobile.tumblr.com/

 

3. Android apps rocked in 2015

Another interesting fact about mobile apps, according to a report by App Annie, is the total time spent on Android mobile applications soared by 63% in 2015.

 

total-time-spent-apps.png

Image source: App Annie

 

The report shows that the downloading gap between Android apps and iOS apps is widening at an unprecedented pace. However, an important point to note here is that Android apps are still way behind iOS apps when it comes to monetization. The key is to do custom mobile app development for both Android users and iOS users since the duo reign the app market combined.

 

Emerging market like India, Brazil, Indonesia, Turkey and Mexico are making a significant contribution in the growth of Android app market.

 

4. Google Play will become the leader in app market by 2020

 

The App Annie report also shows that Google Play store will have 166.4bn app downloads by 2020. Such an abundance of app downloads will take Google Play store to the number one position in the app market.

 

5. Apple iOS will make the highest app revenue in 2020

Although Google Play Store is estimated to continue record the highest number of app downloads in future, Apple iOS is expected to remain at the top in terms of app revenue. Apple iOS app revenue was 75% higher than that of Google Play store in 2015 despite the latter having twice the number of app downloads than the former’s in the same year.  

 

Apple iOS app revenue will touch the $45bn dollar mark in 2020, almost 200% up from 2015.

 

6. One billion people will use mobile commerce to shop in 2018

More and more people are moving to online shopping every day. However, there is a clear shift in the trend of online shopping - shoppers are now increasingly using their smartphones to shop online instead of desktops.

 

It is expected that m-commerce buyers will exceed to 1 billion in 2018.



Image source: Statista.com.

 

7. Mobile ad spending to reach $200bn by 2019

 

Investment in mobile marketing will keep growing over the years. The market for mobile advertising is growing at such a rapid pace that it will soon surpass all other digital platforms. Since people are now spending more time on their smartphones than PCs, many businesses are feeling the need of investing a hefty sum of money in mobile ad spending. So much so that, $200bn will be spent on mobile ad spending by the end of 2019, says a report by eMarketer.

 

 

Smartphones present a great marketing opportunity to businesses. I have offered you an insight into now and future of mobile app marketing through some significant stats. If you want to add some more stats and give readers additional information on mobile app marketing, please share them in the comment box below.

Top Digital Marketing Trends to Look Out For
Why Are Marketers Shifting Their Focus From QR Cod...

Related Posts

Comments

 
No comments yet
Already Registered? Login Here
Guest
Tuesday, 16 April 2024
If you'd like to register, please fill in the username, password and name fields.

SEARCH BLOG

development Salesforce CRM offshore software development business offshore software development company application C++ outsourcing software apps web java Cloud computing mobile app development Big Data Analytics web development app development Big Data cloud custom mobile app development company J2ee website IT developers project management IT consulting and software development developer javascript Salesforce customization Evon Technologies software development NodeJs QA Offshore development India Automation Web 3.0 Offshore development Android development Product Development consultant Web app development programming Software development and testing testing Salesforce Cloud Services Salesforce consulting business analysts risk management Salesforce Mobile Development startups Python digital marketing services Blockchain EmployeeEngagement project management methodology Salesforce cloud Progressive Web Apps digital marketing services india iOS apps DevOps Social Media Marketing data MVP Development Salesforce development software development outsourcing consulting language Agile Development data security offshore Agile product Development Salesforce Lightning enterprise mobile Joomla developers Salesforce CRM QA and Testing Offshore software development services Resource Management Azure Content Management System Big data and lead generation Java development tools AI c++ language Scrum App Development Outsourcing JUnit Top JavaScript Libraries Casestudy CMS Software Higher Productivity EPLcricket c++ programming salesforce implementation Offshore development company Findnerd HTML5 development Reactive Programming

Our Team

We are a group of technology experts committed to designing, developing and delivering solutions for our clients, since the year 2006. Our team of 425+ stays ahead of the ever-evolving technology landscape it works in. Thus, we keep honing and expanding our expertise in order to cater to both startups as well as established enterprises. Know more about us here.

Certifications

  •   CMMI - Level 3
  •   ISO 27001 : 2013
  •   ISO 9001 : 2015

Get in Touch

  +91 97199 65550

  +44 203 372 4609

  +1 408 454 6110

 (HR) +91 8266041801

  evontech

 This email address is being protected from spambots. You need JavaScript enabled to view it.

  A- 5, IT Park, Dehradun, Uttarakhand, India, PIN - 248001.

follow us on

We are proud to allocate our CSR funds to support the PM's Citizen Assistance and Relief in Emergency Situations Fund for the FY 2022-23.

PMCares logo
×
We use cookies on our website to provide you with a more personalised digital experience and for analytics related to our website and other media. For more information, please review our Privacy Policy and Cookies Policy.