CALL US

  +91 8266041801

  +44 203 372 4609

  +1 408 454 6110

  evontech

Get Free Quote

7 Stats You Must Know about Mobile App Marketing


Image source: www.gamemarketeers.com


Nobody had perhaps thought when mobiles phones were born that they would one day become an essential part of marketing. The popularity of mobile phones and apps has gone sky high, especially in the past few years. Mobile apps have become an important cog in the wheel of marketing strategies of many businesses world over. However, it’s difficult to devise a marketing plan without getting a deep insight into mobile app statistics. So, here I am bringing for you 7 stats that highlight the importance of mobile app marketing.


  1. Number of mobile subscriptions surpasses the world’s population

According to Ericsson’s most recent Mobility Report, the total number of mobile subscriptions in 2015 outnumbered the number of people living on our planet. The implication is crystal clear that smartphones have become the first choice of people to access the Internet.


151119-mobile-phone-subscriptions-population-outnumbered-statista-chart.jpg

Image source: statista.com

 

2. 58% Rise in smartphone application usage over the last year

 

A new report by Yahoo-owned mobile analytics firm Flurry shows that overall smartphone app usage grew by 58% in 2015.


  • A major chunk, i.e. 48%, of the 58% growth in app usage came from existing users in 2015, up from 20% the previous year.

  • Personalized apps, like Android-lock screens, witnessed a skyrocketing rise of 332% in session usage.

  • News and magazine apps, on the other hand, recorded a staggering growth of 135% in 2015.


23883689720_af50251775_h.jpg

Image source: http://flurrymobile.tumblr.com/

 

3. Android apps rocked in 2015


Another interesting fact about mobile apps, according to a report by App Annie, is the total time spent on Android mobile applications soared by 63% in 2015.  


total-time-spent-apps.png

Image source: App Annie


The report shows that the downloading gap between Android apps and iOS apps is widening at an unprecedented pace. However, an important point to note here is that Android apps are still way behind iOS apps when it comes to monetization. The key is to develop apps that are available to both Android users and iOS users since the duo reign the app market combined.


Emerging market like India, Brazil, Indonesia, Turkey and Mexico are making a significant contribution in the growth of Android app market.

 

4. Google Play will become the leader in app market by 2020


The App Annie report also shows that Google Play store will have 166.4bn app downloads by 2020. Such an abundance of app downloads will take Google Play store to the number one position in the app market.

 

5. Apple iOS will make the highest app revenue in 2020

Although Google Play Store is estimated to continue record the highest number of app downloads in future, Apple iOS is expected to remain at the top in terms of app revenue. Apple iOS app revenue was 75% higher than that of Google Play store in 2015 despite the latter having twice the number of app downloads than the former’s in the same year.  


Apple iOS app revenue will touch the $45bn dollar mark in 2020, almost 200% up from 2015.

 

6. One billion people will use mobile commerce to shop in 2018

More and more people are moving to online shopping every day. However, there is a clear shift in the trend of online shopping - shoppers are now increasingly using their smartphones to shop online instead of desktops.


It is expected that m-commerce buyers will exceed to 1 billion in 2018.



Image source: Statista.com.

 

7. Mobile ad spending to reach $200bn by 2019


Investment in mobile marketing will keep growing over the years. The market for mobile advertising is growing at such a rapid pace that it will soon surpass all other digital platforms. Since people are now spending more time on their smartphones than PCs, many businesses are feeling the need of investing a hefty sum of money in mobile ad spending. So much so that, $200bn will be spent on mobile ad spending by the end of 2019, says a report by eMarketer.



Smartphones present a great marketing opportunity to businesses. I have offered you an insight into now and future of mobile app marketing through some significant stats. If you want to add some more stats and give readers additional information on mobile app marketing, please share them in the comment box below.

Top Digital Marketing Trends to Look Out For
Why Are Marketers Shifting Their Focus From QR Cod...

Related Posts

Comments

 
No comments yet
Already Registered? Login Here
Guest
Friday, 24 January 2020
If you'd like to register, please fill in the username, password and name fields.

SEARCH BLOG

Cloud computing Big Data Big Data Analytics Project Management Javascript IT consulting and software development IT developers Web development Product Development Software development and testing Outsourcing Offshore development India Salesforce Cloud Services Salesforce customization Salesforce Mobile Development Evon Technologies Digital Marketing Software development project management methodology App development Start-ups Offshore software development company business analysts Web app development Node.js Agile product Development Salesforce Lightning Agile Development EmployeeEngagement React.js Mobile app development Higher Productivity Data security breach Offshore software development Python Resource Management Big Data Cloud Database & Computing | JUnit Salesforce Consulting QA and Testing Findnerd Virtual reality Collaboration Offshore software development services Android development Staff Augmentation Artificial intelligence Project Manager Android apps marketing automation Reactive Programming AI in mobile apps EPLcricket Scrum QA services Real time data Recreationalactivity Business Growth DevOps services MVP Development React Native Social Media Marketing Salesforce CRM Sales Process Product/Market Fit Popular CMS onsite-offshore development Importance of real time data PHP development Cloudyn mobile app testing Salesforce apps MongoDB Payroll Management Difference between Virtual Reality and Augmented Reality Smartphone Gamified learning project outsourcing Industry 4.0 JavaScript Form Validation Libraries Product Marketing Top JavaScript Libraries Scrum principles Python Libraries Online community Sencha e Commerce Software Production NFC Chips Lead Generation Soft Launch Responsive web design mobile web apps vs native apps Top PHP framework Cloudability Techteam Web Framework Salesforce Classic Hadoop Retail Merchandising

About Us

Evon is a software development consulting company based in India. We are a 250+ people company. We primarily service clients who want to either completely outsource a new idea or are looking to build an offshore team.

GoodFirms Badge

Recent Tweets

Evon Technologies

Why Switching to #Salesforce Lightning from Classic is important? and How Evon customize Salesforce CRM according… https://t.co/Qq4TqlUEF1

Evon Technologies

With over a decade of #consulting and implementation excellence, Evon offers #businesses #Salesforce consulting ser… https://t.co/XkBAzzxm8I

Get in Touch

  +91 8266041801

  +44 203 372 4609

  +1 408 454 6110

  evontech

 This email address is being protected from spambots. You need JavaScript enabled to view it.

   A- 5, IT Park, Dehradun, Uttarakhand, India, PIN - 248001.

follow us on

×
We use cookies on our website to provide you with a more personalised digital experience and for analytics related to our website and other media. For more information, please review our Privacy Policy and Cookies Policy.