Since the early years of CRM, there existed a data problem which is now called Identity resolution. Identity resolution is the consolidation of customer data into a single unified record. With big companies and their large number of systems, identity resolution was an issue. Data experts have been looking for a solution and that came to them in the form of Salesforce Data Cloud, the main principle of which has been to speed up the connectivity between different ‘clouds’ across the platform.
This Customer Data Platform (CDP) product had several names before Salesforce Data Cloud could be finalized. These name changes signified the developments that happened to the product.
Customer 360 Audiences (2020) → Salesforce CDP (2021) → Marketing Cloud Customer Data Platform (2022) → Salesforce Genie Data Cloud (2022) → Salesforce Data Cloud (2023)
As the product evolved, so did Evon’s Salesforce services and solutions.
In 2020, Salesforce launched Salesforce Marketing Cloud and called it Customer 360 Audience or CA360. Developers at Evon used it as a customer data management, segmentation, and activation tool to derive actionable insights. We provided our clients with higher customer engagement and their customers with increased personalization.
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In 2021, Salesforce acquired a CDP and real-time personalization platform called Evergage. They acquired identity resolution capabilities, helping our developers build a B2C source of truth for our clients on the Salesforce platform. These added features called for a change of name and that was Salesforce CDP.
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In 2022, Salesforce CDP was rebranded to Marketing Cloud Customer Data Platform, spelling out the abbreviation CDP.
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The same year, the product was rebranded to Salesforce Genie Data Cloud. This time, Genie (a product we used to ingest and store real-time data on a massive scale, and combine it with Salesforce data) was born at Dreamforce, which broadened the applications from marketing to sales, services, and more.
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In 2023, Salesforce let go of the term ‘Genie’ and ultimately landed on ‘Salesforce Data Cloud’ that we have since then been using to power Salesforce’s GenAI innovation.
Why was Data Cloud created?
The Problem - Salesforce recognized that they had a large amount of scattered data throughout their organization.
The Solution - They adopted an agile, product-focused approach to address the issue. They began to build a Data Cloud to prove it could work, and decided to test it for themselves first.
The Result - Data Cloud created a consistent, integrated, and real-time view of each of their customers across sales, service, marketing, and commerce. Salesforce experts at Evon leverage this to the fullest. We provide our clients with access to consent and preferences for all of their customer accounts and enable them to automate numerous processes for their business.
What is Salesforce Data Cloud?
Salesforce Data Cloud serves as a platform for personalization and data unification. It allows you to bring in, align, unify, and analyze both streaming and batch data. This enables the delivery of meaningful and intelligent experiences across Customer 360 applications and beyond. The diagram below shows how Salesforce Data Cloud works.
Source: Salesforce
How EvonTech Uses Salesforce Data Cloud for CX Strategy
In comparison with the traditional methods of data harmonization, Salesforce Data Cloud brings the data together for us in a fraction of the effort it takes to do the same with conventional tools and methods.
With Salesforce Data Cloud, our Salesforce development company in India can help you understand your customers across sales, service, marketing, and ecommerce.
SALES CLOUD
Sales Cloud gives access to comprehensive customer information, such as key details, recommended actions, optimal contact times, and engagement history, all displayed on a single screen. Our Salesforce team makes sure this information is updated in real-time from multiple data sources. The insightful strategies created on the basis of this data help our clients create spot cross-selling opportunities and offer personalized recommendations.
SERVICE CLOUD
Evon helps clients integrate Data Cloud and Service Cloud into their systems and provides immediate access to comprehensive customer profiles. This helps our clients mitigate the issue of bad customer service and customer attrition. With this expertise, our clients are able to deliver personalized, efficient solutions to their customers, surpassing customer expectations.
You may also read: Benefits of Salesforce Service Cloud and Sales Cloud for a Small Business, Startup or an SME
MARKETING CLOUD
We use Data Cloud and Marketing Cloud together to help marketers customize their campaigns. They can leverage information like customer interactions, real-time purchases, key details, and the predicted next best action, provided by Salesforce Data Cloud, to segment customers based on their preferences, behaviors, and demographics.
COMMERCE CLOUD
Our integration of Data Cloud and Commerce Cloud offers our clients rich customer insights and powerful features to create personalized shopping experiences, increase customer engagement, and see a rise in their revenue through data-driven commerce. This also allows them to offer customers tailored product recommendations and exclusive deals, based on their browsing and buying history. The integration provides a smooth shopping experience across various platforms, leading to higher customer satisfaction, increased conversion rates, and a significant rise in online sales.
“A satisfied customer is the best business strategy of all”
- Michael LeBoeuf, a former Management Professor at the University of New Orleans.
Evon Technologies a software development company in India that is well-versed with the features and benefits of Salesforce Data Cloud. We use our experience and knowledge to help companies make their data more usable. Using Salesforce Customer Data Cloud, we can help you integrate Salesforce applications and low-code platform services like Einstein AI, Flow for automation, Lightning for UI, and others to connect all the data from data sources and use it within the applications that your customers use everyday. This will connect all the data in real time and provide your business with insights that will give your customers a richer and more personalized experience.
If you would like to learn more about how we can help you build a CX strategy for your company and customers, please don't hesitate to contact us via email at This email address is being protected from spambots. You need JavaScript enabled to view it..
