The term growth hacking has created a lot of buzz already, with Facebook, Hotmail, Twitter, Instagram etc having grown beyond expectations and estimations of many renowned growth experts world over. You must be thinking what’s this new jargon is all about, right? Well, growth hacking is actually the linchpin for startups to grow a new business and it is completely different from traditional means of marketing, like ads on television, radio, newspaper or setting up big distribution partnerships. Until now, Search Engine Optimization(SEO) was the only means to grow business by attracting visitors to a particular website through improvement in its ranking in search engine results. However, SEO is not enough to get the much-needed growth to your business now, you must employ growth hacking techniques along with SEO to achieve the objective.
The distinction between conventional marketing and growth hacking is very important to understand to get your...
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