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Why Are Marketers Shifting Their Focus From QR Codes To NFC Chips

  NFC (near field communication) chips have become the new buzzword for marketers across the world. With NFC chips, marketers feel that they can easily deliver product/marketing content to their target audience, and thereby give a big boost to
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7 Stats You Must Know about Mobile App Marketing

  Nobody had perhaps thought when mobiles phones were born that they would one day become an essential part of marketing. The popularity of mobile phones and apps has gone sky high, especially in the past few years. Mobile apps have become an
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Top Digital Marketing Trends to Look Out For

Last updated on June 13, 2017 The world has witnessed a rapid shift from analogue to digital in the past few years. Since digital content is catching more and more eyeballs on a daily basis, digital marketing has become the mainstream marketing
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5 Most Effective Strategies for Growth Hacking

The term growth hacking has created a lot of buzz already, with Facebook, Hotmail, Twitter, Instagram etc having grown beyond expectations and estimations of many renowned growth experts world over. You must be thinking what’s this new jargon is
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Microsoft acquires Sensei Task Master App developed by Evon Technologies

Overview Sensei Project Solutions approached Evon Technologies, a custom mobile app development company, in May 2013 with an idea of a mobility task management app for Android, iPhone and Windows mobile platforms. The idea behind the mobile app was
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Checklist for Smart SEO: How to Develop and Work On Your SEO Plan

Before I begin explaining the SEO checklist which goes into making an effective SEO plan for the successful marketing for any business, let me give you an introduction of SEO. It stands for Search Engine Optimization, which means optimizing a website
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Big Data Retail Merchandising Strategy for SMBs

Retail merchandising strategy is paramount for small and medium sized retailers to boost sales of their products. It’s imperative to explore every corner of business strategy landscape to survive tough competition. For example, determining the
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How Will Big Data Impact Effective Lead Generation for better Conversions?

A lot of songs have been sung about the virtues of having precise information at the precise time. And these songs just don’t get old. If anything, they are only getting BIG.   People are looking for information (read products and
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Marketing Plans For A Product Should Start When The Development Starts

Here, in this blog, I would like to tell you why marketing of a product should start when its development starts. I am sure, you may think what is the need to market any product at its pre-mature stage. You may also think it is the stupid idea ever
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OpenTaps: A Complete open source platform for your enterprise

It would be wonderful if only one tool can give you the functionalities of hundred tools singlehandedly. Isn’t it? Whether it is a big corporate house or a small or mid-size enterprise, an entrepreneur always looks for such an efficient business
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