CALL US

  +91 8266041801

  +44 203 372 4609

  +1 408 454 6110

  evontech

Get Free Quote

Social Media Optimization

Web business is on the rise. Various techniques and methods are being used by the business houses to make their company website popular with the global audience. Earlier, SEO was the sole technique of website promotion; however, with the induction and popularity of social networking sites in our daily life, business houses have started implementing another technique, namely Social Media Optimization or SMO. It is a method, in which a website can be optimized through social media. In other words, it is an online process for website promotion, where businesses share website information about services and products with their online social community or group.

 

For SMO, the most important thing to determine is which social networking sites should be opted for. There are many social networking sites such as Twitter, Facebook, Linked in, ibibo, mix, Myspace, Flickr and many more. You need to select the social networking sites very carefully, so that your website content can reach the maximum amount of readers.

 

Posting content and building links… these are the crucial factors for success of SMO. Content can be of any form such as article, photo, video etc. Content should be shared with your social audience regularly. Link building is another vital point for making your website popular. Link your website with popular social networking sites. This method can invite more traffic to your site, and thereby increase rank of your website pages on search engines.

 

Other methods of SMO:

 

Blogging: Create your company blog. This is the cheapest and most efficient way to promote your website by sharing vital information about your company and its services.

 

Book marking: Tag your website pages so that your social consumers can bookmark the content of the website.

 

Forums: It is the easiest way to promote your website links and keywords. It allows web users to discuss about your services.

 

RSS feeds: Through RSS feeds you can publish latest news and videos.

 

Video and photo sharing: You can share your videos and photos with the social networking sites to generate more traffic.

 

Rules of SMO: There are some rules to follow where social media optimization is involved.

 

Increased linkability: Update your website regularly after an interval. Linkability can be enhanced through blog posting, white papers etc.

 

Making easier tagging and bookmarking: Make provision in your website that the users can tag and bookmark your web pages.

 

Inbound links: Inbound links can make your page rank higher on the SEO and at the same time can popularize your site. You can declare rewards to inbound links for better results.

 

Content Update: Frequently update your content with audio, video, or photo.

 

Create mashups: Different websites use different technique for mashup however, RSS feeds can be very handy to create and increase mashups.

 

Increase participation: No matter if your product is discussed or not, you should always participate in the discussion to create awareness of your existence.

 

Bang on target (Audience): You need to trace your target audience to mold your content according to them.

 

Build influential content: Content is the most vital aspect of a website. Be it an article, blog, or video, a content says it all about your website.

 

Be yourself: In SMO, there is no chance of faking it. Your social identity will build your self-identity as a business house.

 

For more information and social media optimization services, visit http://www.evontech.com/open-social-integration.html.

Offshore Custom Development
Social Media Plug-in for Joomla

Comments

 
No comments yet
Already Registered? Login Here
Guest
Friday, 21 February 2020
If you'd like to register, please fill in the username, password and name fields.

SEARCH BLOG

Cloud computing Big Data Big Data Analytics Project Management IT developers Web development Javascript IT consulting and software development salesforce customization Software development and testing Product Development App development Offshore development India Outsourcing Salesforce Cloud Services business analysts Web app development Agile product Development Salesforce Mobile Development Agile Development Node.js Offshore software development Evon Technologies Offshore software development services Digital Marketing Offshore software development company Salesforce Lightning Start-ups project management methodology EmployeeEngagement Software development Salesforce CRM Scrum Mobile app development QA services Android development Data security breach DevOps services Artificial intelligence Android apps Business Growth AI in mobile apps PHP development Social Media Marketing Real time data Salesforce cloud Salesforce Consulting React Native Higher Productivity Salesforce AppExchange React.js Big Data Cloud Database & Computing | Resource Management salesforce implementation Python Reactive Programming Java development tools EPLcricket QA and Testing Findnerd Staff Augmentation JUnit Recreationalactivity Collaboration marketing automation MVP Development Project Manager Virtual reality WordPress Customization Customer Development Project management methodologies CRM integration Business Analyst React mobile app testing Sensei Task Master Product/Market Fit Apache Hadoop Platform as a Service (SaaS) Google Assistant Gamified learning QA Top web design trends Salesforce ISV programs Future of AI LInux Distributions Salesforce apps Online project management Scrum principles VMware cloud service provider Nuclide Software Production Software Development Product VR Apps WordPress Popular project management methodologies AI project planning Angular.js

About Us

Evon is one of the top software development consulting companies based in India. We are a 250+ people company. We primarily service clients who want to either completely outsource a new idea or are looking to build an offshore team.

GoodFirms Badge

Recent Tweets

Evon Technologies

Happy Maha Shivratri!!! May Shiva Bless You With Happiness And Peaceful Life With Noble Wisdom. #LordShiva… https://t.co/rIoPwzLagh

Evon Technologies

What is Tech Stack ? and How to Pick Best One for Your Project, We are sharing with you 8 Steps to help Choosing a… https://t.co/qTyX82UbVL

Get in Touch

  +91 8266041801

  +44 203 372 4609

  +1 408 454 6110

  evontech

 This email address is being protected from spambots. You need JavaScript enabled to view it.

   A- 5, IT Park, Dehradun, Uttarakhand, India, PIN - 248001.

follow us on

×
We use cookies on our website to provide you with a more personalised digital experience and for analytics related to our website and other media. For more information, please review our Privacy Policy and Cookies Policy.